The job of Sales Development Reps (SDRs) is becoming increasingly more difficult. But at the same time, their job is more important than ever before. Prospective buyers are becoming more elusive, making the job difficult. They are also more elusive than ever before, and sales executives are struggling to find qualified leads. In fact, connect rates have dropped by roughly 50% since 2014. That\u2019s why SDR best practices are so important.<\/p>\n\n\n\n
In this article, we discuss SDR best practices that are based on the fundamental sales and marketing premise of looking at it from the buyer\u2019s perspective\u2014what\u2019s in it for the buyer to want to have a meeting with your sales rep.<\/p>\n\n\n\n
We use a powerful framework that shows four inflection points, like sales stages for SDRs, which indicate the key milestones towards building a sales pipeline. We will also demonstrate best practices to improve conversion from one inflection point to the next.<\/p>\n\n\n\n
You can also download the infographic<\/strong><\/a> that shows you exactly how much you can gain by optimizing each inflection point. This could add up to 100% increase in sales pipeline<\/strong> built by following these SDR best practices.<\/p>\n\n\n\n There are four inflection points in a SDRs workflow from the moment of starting to dial a prospect, to a booked meeting that goes on the sales executive\u2019s pipeline. These include Improving Connect Rates, Improving Conversion Rates, Meeting Attendance Rates, and Meeting Acceptance Rates.<\/p>\n\n\n\n We will discuss each in the following blogposts, linked below.<\/p>\n\n\n\n This is perhaps a good place to let you know that SOMAmetrics has built a cloud-based intelligent prospecting solution. SIP<\/strong> delivers product value prop, industry, persona, competitor, and campaign data. SDRs need these to conduct expert-level calls and book quality meetings and generate a viable sales pipeline.<\/p>\n\n\n\n Unlike generic sales productivity tools, SIP<\/strong> is a sales effectiveness solution that comes fully configured with all the right market information. It can transform even your most junior SDRs into elite performers within days.<\/p>\n\n\n\n SIP operationalizes these best practices in a single solution.<\/strong><\/p>\n\n\n\nSDR Best Practices – Knowing the Inflection Points<\/strong><\/h2>\n\n\n\n
SOMAmetrics Intelligent Prospecting<\/strong><\/span><\/a><\/h2>\n\n\n\n
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