{"id":12056,"date":"2021-09-23T22:02:43","date_gmt":"2021-09-23T22:02:43","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?page_id=12056"},"modified":"2023-02-06T14:39:21","modified_gmt":"2023-02-06T22:39:21","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12056\" class=\"elementor elementor-12056\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-element elementor-element-fcb7989 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"fcb7989\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-ef54666 elementor-column elementor-col-50 elementor-top-column\" data-id=\"ef54666\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e74e818 elementor-widget elementor-widget-breadcrumbs\" data-id=\"e74e818\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"http:\/\/somametrics.com\/clone\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24879ac elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"24879ac\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d5fe3 elementor-widget elementor-widget-text-editor\" data-id=\"34d5fe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Some 51% of today\u2019s decision makers are Millennials who typically prefer to complete as much as 80% of their vendor selection process before they even talk to the vendor. For these digital buyers, well-researched, decision-enabling content is where it all starts and the key to winning their business.<\/span><\/p><p><span style=\"font-weight: 400;\">However, developing a library of high quality content is labor intensive and time consuming, which is one reason that many B2B sellers struggle with this. It takes time to research, design, write, and distribute high quality content.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b367dc2 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"b367dc2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/letsgetyoustarted\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Get You Started<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c2a64 elementor-column elementor-col-50 elementor-top-column\" data-id=\"17c2a64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fdb7a2 elementor-widget elementor-widget-image\" data-id=\"2fdb7a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"526\" height=\"394\" src=\"https:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/General-graphic-44-1.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/General-graphic-44-1.png 526w, https:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/General-graphic-44-1-300x225.png 300w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-4f80238 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"4f80238\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-2fe2d62 elementor-column elementor-col-33 elementor-top-column\" data-id=\"2fe2d62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253ea16 elementor-view-default elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"253ea16\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/persona-development-targeting\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" height=\"100px\" width=\"100px\" fill=\"#2062a9\" x=\"0px\" y=\"0px\" viewBox=\"0 0 68 68\" style=\"enable-background:new 0 0 68 68;\" xml:space=\"preserve\"><style type=\"text\/css\">\n\t.st0{fill:#2062a9;}\n<\/style><g><g><g><path class=\"st0\" d=\"M34,27.3c-3.7,0-6.7,3-6.7,6.7s3,6.7,6.7,6.7c3.7,0,6.7-3,6.7-6.7S37.7,27.3,34,27.3z M34,38.7     c-2.6,0-4.7-2.1-4.7-4.7s2.1-4.7,4.7-4.7c2.6,0,4.7,2.1,4.7,4.7S36.6,38.7,34,38.7z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M66,33h-7.1C58.4,20.1,47.9,9.6,35,9.1V2c0-0.6-0.4-1-1-1c-0.6,0-1,0.4-1,1v7.1C20.1,9.6,9.6,20.1,9.1,33H2     c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1h7.1C9.6,47.9,20.1,58.4,33,58.9V66c0,0.6,0.4,1,1,1c0.6,0,1-0.4,1-1v-7.1     C47.9,58.4,58.4,47.9,58.9,35H66c0.6,0,1-0.4,1-1C67,33.4,66.6,33,66,33z M56.9,33h-6.9C49.4,25,43,18.6,35,18.1v-6.9     C46.8,11.6,56.4,21.2,56.9,33z M44.6,35h3.4c-0.5,6.9-6,12.5-12.9,12.9v-2.7c0-0.6-0.4-1-1-1c-0.6,0-1,0.4-1,1v2.7     c-6.9-0.5-12.5-6-12.9-12.9h3.9c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1h-3.9c0.5-6.9,6-12.5,12.9-12.9v3.5c0,0.6,0.4,1,1,1     c0.6,0,1-0.4,1-1v-3.5c6.9,0.5,12.5,6,12.9,12.9h-3.4c-0.6,0-1,0.4-1,1C43.6,34.6,44,35,44.6,35z M33,11.1v6.9     C25,18.6,18.6,25,18.1,33h-6.9C11.6,21.2,21.2,11.6,33,11.1z M11.1,35h6.9C18.6,43,25,49.4,33,49.9v6.9     C21.2,56.4,11.6,46.8,11.1,35z M35,56.9v-6.9C43,49.4,49.4,43,49.9,35h6.9C56.4,46.8,46.8,56.4,35,56.9z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/persona-development-targeting\/\">Persona Development & Targeting\u200b<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">Sellers that deeply understand their customers have more compelling messaging and are able to close more deals, faster, and at a lower selling cost. Start by intimately knowing your best customers.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f7042 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"49f7042\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/persona-development-targeting\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de579f elementor-column elementor-col-33 elementor-top-column\" data-id=\"9de579f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8778b19 elementor-view-default elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"8778b19\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/compelling-value-proposition-development\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" height=\"100px\" width=\"100px\" fill=\"#2062a9\" x=\"0px\" y=\"0px\" viewBox=\"0 0 68 68\" style=\"enable-background:new 0 0 68 68;\" xml:space=\"preserve\"><style type=\"text\/css\">\n\t.st0{fill:#2062a9;}\n<\/style><g><g><path class=\"st0\" d=\"M3.5,18.5L7.4,20c0.5,0.2,1.1,0,1.3-0.5c0.2-0.5,0-1.1-0.5-1.3l-3.9-1.6c-0.5-0.2-1.1,0-1.3,0.5    C2.7,17.7,3,18.2,3.5,18.5z\"><\/path><\/g><g><path class=\"st0\" d=\"M26.9,7.2c0.6,0,1-0.4,1-1V2c0-0.6-0.4-1-1-1s-1,0.4-1,1v4.2C25.9,6.8,26.4,7.2,26.9,7.2z\"><\/path><\/g><g><path class=\"st0\" d=\"M46.6,27c0,0.6,0.4,1,1,1h4.2c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1h-4.2C47.1,26,46.6,26.4,46.6,27z\"><\/path><\/g><g><path class=\"st0\" d=\"M7.2,27c0-0.6-0.4-1-1-1H2c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1h4.2C6.7,28,7.2,27.5,7.2,27z\"><\/path><\/g><g><path class=\"st0\" d=\"M42.3,13l3-3c0.4-0.4,0.4-1,0-1.4c-0.4-0.4-1-0.4-1.4,0l-3,3c-0.4,0.4-0.4,1,0,1.4    C41.2,13.4,41.9,13.4,42.3,13z\"><\/path><\/g><g><path class=\"st0\" d=\"M11.6,13c0.4,0.4,1,0.4,1.4,0c0.4-0.4,0.4-1,0-1.4l-3-3c-0.4-0.4-1-0.4-1.4,0c-0.4,0.4-0.4,1,0,1.4L11.6,13z\"><\/path><\/g><g><path class=\"st0\" d=\"M34.4,8.7c0.5,0.2,1.1,0,1.3-0.5l1.6-3.9c0.2-0.5,0-1.1-0.5-1.3c-0.5-0.2-1.1,0-1.3,0.5l-1.6,3.9    C33.6,7.9,33.8,8.5,34.4,8.7z\"><\/path><\/g><g><path class=\"st0\" d=\"M18,8.2c0.2,0.5,0.8,0.8,1.3,0.5c0.5-0.2,0.7-0.8,0.5-1.3l-1.6-3.9C18,3.1,17.4,2.8,16.9,3    c-0.5,0.2-0.7,0.8-0.5,1.3L18,8.2z\"><\/path><\/g><g><path class=\"st0\" d=\"M7.4,34.1l-3.9,1.6C3,35.9,2.8,36.5,3,37c0.2,0.5,0.8,0.7,1.3,0.5l3.9-1.6c0.5-0.2,0.7-0.8,0.5-1.3    C8.5,34.1,7.9,33.9,7.4,34.1z\"><\/path><\/g><g><path class=\"st0\" d=\"M45.1,19.3c0.2,0.5,0.8,0.7,1.3,0.5l3.9-1.6c0.5-0.2,0.7-0.8,0.5-1.3c-0.2-0.5-0.8-0.7-1.3-0.5L45.6,18    C45.1,18.2,44.9,18.8,45.1,19.3z\"><\/path><\/g><g><path class=\"st0\" d=\"M66.4,39.8l-2.7-1.1l1.8-4.3c0.2-0.5,0-1.1-0.5-1.3c-0.5-0.2-1.1,0-1.3,0.5l-1.8,4.4l-4-1.6l1.3-3.2    c0.2-0.5,0-1.1-0.5-1.3c-0.5-0.2-1.1,0-1.3,0.5L56,35.5l-12.2-5c0.3-1.3,0.4-2.6,0.4-3.9c0-4.9-2.1-9.7-5.6-13    c-3.5-3.3-8-4.9-12.7-4.6C17.4,9.4,10.4,16.4,9.7,25c-0.5,5.3,1.3,10.4,4.9,14.1c2.8,2.9,4.5,6.6,4.9,10.5l-2.5,0    c-0.9,0-1.6,0.7-1.6,1.6l0,6.8c0,0.9,0.7,1.6,1.6,1.6c0,0,0,0,0,0l4.1,0v1.7h-3c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1h3V66    c0,0.6,0.4,1,1,1h10.4c0.6,0,1-0.4,1-1v-2.7h3c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1h-3v-1.8l3.5,0c0.4,0,0.8-0.2,1.1-0.5    c0.3-0.3,0.5-0.7,0.5-1.1l0-6.8c0-0.9-0.7-1.6-1.6-1.6l-2.5,0c0.4-3.9,2.1-7.7,4.8-10.6c0.6-0.6,1.1-1.3,1.6-2l22.7,9.3    c0.5,0.2,1.1,0,1.3-0.5l2-4.6C67.1,40.6,66.9,40,66.4,39.8z M16,37.7c-3.2-3.3-4.8-7.9-4.4-12.5c0.7-7.7,6.8-13.8,14.3-14.3    c4.2-0.2,8.2,1.2,11.2,4.1c3.2,3,5,7.2,5,11.6c0,1-0.1,2.1-0.3,3.1l-3.5-1.4c0.5-5-2.3-9.8-7-11.8c-5.9-2.5-12.8,0.2-15.3,6.1    c-2.5,5.9,0.3,12.7,6.2,15.3c1.2,0.5,2.4,0.8,3.7,0.9v10.8l-4.5,0C21.1,45.2,19.2,41,16,37.7z M31.6,65h-8.4v-5.4h8.4V65z     M36.6,51.5l0,6l-19.2,0.1l0-6L36.6,51.5z M37.9,37.6c-3.1,3.3-5,7.6-5.4,12l-4.5,0V38.7c3-0.3,5.7-1.7,7.7-4l3.4,1.4    C38.7,36.6,38.4,37.1,37.9,37.6z M63.5,44L35.8,32.6c-0.1-0.1-0.3-0.1-0.4-0.1c-0.3,0-0.6,0.1-0.8,0.4c-2.6,3.4-7.3,4.9-11.5,3.1    c-4.9-2.1-7.2-7.8-5.1-12.6c2.1-4.9,7.7-7.2,12.6-5.1c4.1,1.7,6.5,6,5.7,10.4c-0.1,0.5,0.2,0.9,0.6,1.1l27.7,11.4L63.5,44z\"><\/path><\/g><g><path class=\"st0\" d=\"M29.3,21.5c-3.1-1.3-6.6,0.1-8,3.2c-1.3,3.1,0.1,6.6,3.2,8c3.1,1.3,6.6-0.1,8-3.2    C33.8,26.3,32.4,22.8,29.3,21.5z M30.7,28.6c-0.9,2.1-3.3,3-5.3,2.1c-2.1-0.9-3-3.3-2.2-5.3c0.9-2.1,3.3-3,5.3-2.1    C30.6,24.2,31.5,26.6,30.7,28.6z\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/compelling-value-proposition-development\/\">Compelling Value Proposition Development<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">Without a compelling value proposition, offerings become commodities, unnecessarily prolonging sales cycles. Sales discussions deteriorate into price haggling.\n<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-824f24b elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"824f24b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/compelling-value-proposition-development\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d01ca elementor-column elementor-col-33 elementor-top-column\" data-id=\"57d01ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a0471 elementor-view-default elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"c2a0471\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/digital-content-creation\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100\" height=\"100\" viewBox=\"0 0 100 100\" fill=\"none\"><path d=\"M93.6765 1.4707H6.32352C3.67646 1.4707 1.47058 3.67659 1.47058 6.32364V73.5295C1.47058 76.1766 3.67646 78.3825 6.32352 78.3825H37.7941L33.2353 86.9119H28.3823C27.5 86.9119 26.9118 87.5001 26.9118 88.3825V97.0589C26.9118 97.9413 27.5 98.5295 28.3823 98.5295H71.7647C72.647 98.5295 73.2353 97.9413 73.2353 97.0589V88.3825C73.2353 87.5001 72.647 86.9119 71.7647 86.9119H66.9118L62.3529 78.3825H93.8235C96.4706 78.3825 98.6765 76.1766 98.6765 73.5295V6.32364C98.5294 3.67659 96.3235 1.4707 93.6765 1.4707ZM6.32352 4.41188H93.6765C94.7059 4.41188 95.5882 5.29423 95.5882 6.32364V60.2942H4.41176V6.32364C4.41176 5.29423 5.29411 4.41188 6.32352 4.41188ZM70.2941 95.5883H29.8529V89.8531C43.3823 89.8531 56.7647 89.8531 70.2941 89.8531V95.5883ZM63.3823 86.9119H36.6176L41.1765 78.3825H58.8235L63.3823 86.9119ZM93.6765 75.4413C62.5 75.4413 38.5294 75.4413 6.32352 75.4413C5.29411 75.4413 4.41176 74.706 4.41176 73.5295V63.0884H95.5882V73.5295C95.5882 74.706 94.7059 75.4413 93.6765 75.4413Z\" fill=\"#2062A9\"><\/path><path d=\"M50 64.4119C47.353 64.4119 45.1471 66.6177 45.1471 69.2648C45.1471 71.9119 47.353 74.1178 50 74.1178C52.6471 74.1178 54.853 71.9119 54.853 69.2648C54.853 66.6177 52.6471 64.4119 50 64.4119ZM50 71.1766C48.9706 71.1766 48.0883 70.2942 48.0883 69.2648C48.0883 68.2354 48.9706 67.353 50 67.353C51.0294 67.353 51.9118 68.2354 51.9118 69.2648C51.9118 70.2942 51.0294 71.1766 50 71.1766Z\" fill=\"#2062A9\"><\/path><path d=\"M35.7353 59.4118L51.6177 52.353C51.7647 52.353 52.0588 52.206 52.2059 52.0589L61.6177 43.5295L62.5 44.4118L71.9118 53.9707L76.6177 58.8236C76.9118 59.1177 77.2059 59.2648 77.6471 59.2648C78.0883 59.2648 78.3824 59.1177 78.6765 58.8236L91.4706 46.3236C92.0588 45.7354 92.0588 44.853 91.4706 44.2648L76.9118 29.5589L90 17.6471C91.7647 16.0295 91.9118 13.2354 90.2941 11.4707L86.7647 7.64713C85.2941 5.88242 82.5 5.73537 80.7353 7.35301C75.8824 11.7648 71.4706 15.7354 67.2059 19.5589L53.5294 5.73537C52.9412 5.14713 52.0588 5.14713 51.4706 5.73537L38.6765 18.2354C38.3824 18.5295 38.2353 18.8236 38.2353 19.2648C38.2353 19.706 38.3824 20.0001 38.6765 20.2942C40.1471 21.7648 50.2941 32.0589 51.7647 33.5295L42.7941 41.6177L42.6471 41.7648L42.5 41.9118L33.9706 57.353C33.6765 57.9412 33.6765 58.5295 34.1177 59.1177C34.5588 59.5589 35.1471 59.706 35.7353 59.4118ZM51.3235 48.9707L49.4118 46.9118L57.6471 39.5589L59.5588 41.4707L51.3235 48.9707ZM53.8235 35.7354L55.5883 37.5001L47.5 44.853L45.8824 43.0883L53.8235 35.7354ZM73.2353 25.5883L79.7059 19.706L81.4706 21.6177L75 27.5001L73.2353 25.5883ZM82.7941 9.41184C83.3824 8.8236 84.2647 8.97066 84.853 9.5589L88.2353 13.3824C88.8235 13.9707 88.6765 14.853 88.0883 15.4412L83.5294 19.706C79.853 15.7354 79.853 15.7354 78.0882 13.6765L82.7941 9.41184ZM75.8824 15.5883L77.6471 17.5001L71.0294 23.3824L69.2647 21.6177L75.8824 15.5883ZM52.5 8.8236L88.5294 45.2942L77.9412 55.7354L75.2941 52.9412L82.2059 46.1765C82.7941 45.5883 82.7941 44.706 82.2059 44.1177C81.6177 43.5295 80.7353 43.5295 80.1471 44.1177L73.2353 50.8824L70.5883 48.2354L74.4118 44.5589C75 43.9707 75 43.0883 74.4118 42.5001C73.8235 41.9118 72.9412 41.9118 72.353 42.5001L68.5294 46.1765L65.8824 43.5295L72.7941 36.7648C73.3824 36.1765 73.3824 35.2942 72.7941 34.706C72.2059 34.1177 71.3235 34.1177 70.7353 34.706L63.8235 41.4707L61.1765 38.8236L65 35.1471C65.5883 34.5589 65.5883 33.6765 65 33.0883C64.4118 32.5001 63.5294 32.5001 62.9412 33.0883L58.8235 36.4707L56.1765 33.8236L63.0883 26.9118C63.6765 26.3236 63.6765 25.4412 63.0883 24.853C62.5 24.2648 61.6177 24.2648 61.0294 24.853L54.1177 31.7648L51.4706 28.9707L55.2941 25.2942C55.8824 24.706 55.8824 23.8236 55.2941 23.2354C54.7059 22.6471 53.8235 22.6471 53.2353 23.2354L49.4118 26.9118L46.7647 24.2648L53.6765 17.353C54.2647 16.7648 54.2647 15.8824 53.6765 15.2942C53.0883 14.706 52.2059 14.706 51.6177 15.2942L44.7059 22.0589L41.9118 19.2648L52.5 8.8236ZM44.1177 45.2942L48.8235 50.4412L38.6765 54.853L44.1177 45.2942Z\" fill=\"#2062A9\"><\/path><path d=\"M8.52943 20H32.0588C32.9412 20 33.5294 19.4118 33.5294 18.5294C33.5294 17.6471 32.9412 17.0588 32.0588 17.0588H8.52943C7.64707 17.0588 7.05884 17.6471 7.05884 18.5294C7.05884 19.4118 7.64707 20 8.52943 20Z\" fill=\"#2062A9\"><\/path><path d=\"M8.52943 30H32.0588C32.9412 30 33.5294 29.4118 33.5294 28.5294C33.5294 27.6471 32.9412 27.0588 32.0588 27.0588H8.52943C7.64707 27.0588 7.05884 27.6471 7.05884 28.5294C7.05884 29.4118 7.64707 30 8.52943 30Z\" fill=\"#2062A9\"><\/path><path d=\"M8.52943 40H32.0588C32.9412 40 33.5294 39.4118 33.5294 38.5294C33.5294 37.6471 32.9412 37.0588 32.0588 37.0588H8.52943C7.64707 37.0588 7.05884 37.6471 7.05884 38.5294C7.05884 39.4118 7.64707 40 8.52943 40Z\" fill=\"#2062A9\"><\/path><path d=\"M8.52943 50H32.0588C32.9412 50 33.5294 49.4118 33.5294 48.5294C33.5294 47.6471 32.9412 47.0588 32.0588 47.0588H8.52943C7.64707 47.0588 7.05884 47.6471 7.05884 48.5294C7.05884 49.4118 7.64707 50 8.52943 50Z\" fill=\"#2062A9\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/digital-content-creation\/\">Digital Content Creation<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">Today's digitally savvy buyers prefer to do their own research before engaging Sales. High Quality, decision-enabling content is what they consume\u2014leading them to want to be contacted by Sales.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138ff64 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"138ff64\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/digital-content-creation\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-a142fbe elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"a142fbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-ff55374 elementor-column elementor-col-33 elementor-top-column\" data-id=\"ff55374\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf377f5 elementor-view-default elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"bf377f5\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/b2b-social-media-marketing\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" height=\"100px\" width=\"100px\" fill=\"#2062a9\" x=\"0px\" y=\"0px\" viewBox=\"0 0 68 68\" style=\"enable-background:new 0 0 68 68;\" xml:space=\"preserve\"><style type=\"text\/css\">\n\t.st0{fill:#2062a9;}\n\t.st1{fill:none;stroke:#2062a9;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;}\n<\/style><g><g><g><path class=\"st0\" d=\"M49.3,37c-0.6,0-1,0.4-1,1v24.3c0,1.5-1.2,2.8-2.8,2.8H5.8C4.2,65,3,63.8,3,62.2V5.8C3,4.2,4.2,3,5.8,3h39.8     c1.5,0,2.8,1.2,2.8,2.8c0,0.6,0.4,1,1,1c0.6,0,1-0.4,1-1c0-2.6-2.1-4.8-4.8-4.8H5.8C3.1,1,1,3.1,1,5.8v56.5C1,64.9,3.1,67,5.8,67     h39.8c2.6,0,4.8-2.1,4.8-4.8V38C50.3,37.4,49.9,37,49.3,37z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M37.9,9.7c0-0.6-0.4-1-1-1H8.3c-0.6,0-1,0.4-1,1v44.3c0,0.6,0.4,1,1,1H43c0.6,0,1-0.4,1-1V39.2     c0-0.6-0.4-1-1-1c-0.6,0-1,0.4-1,1v13.7H9.3V10.7h27.6C37.5,10.7,37.9,10.2,37.9,9.7z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M29.9,6.8c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1h-8.5c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1H29.9z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M22,60c0,2,1.6,3.6,3.6,3.6s3.6-1.6,3.6-3.6c0-2-1.6-3.6-3.6-3.6S22,58,22,60z M27.3,60     c0,0.9-0.7,1.6-1.6,1.6c-0.9,0-1.6-0.7-1.6-1.6c0-0.9,0.7-1.6,1.6-1.6C26.6,58.4,27.3,59.1,27.3,60z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M34.8,59c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1h5.1c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1H34.8z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M11.4,59c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1h5.1c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1H11.4z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M13.8,46.8v2.6c0,0.6,0.4,1,1,1H33c0.6,0,1-0.4,1-1v-2.6c0-3.8-3-6.9-6.7-7c1.6-1.1,2.7-2.9,2.7-4.9     c0-3.3-2.7-5.9-5.9-5.9c-3.3,0-5.9,2.7-5.9,5.9c0,2,1.1,3.9,2.6,4.9C16.9,39.8,13.8,42.9,13.8,46.8z M24,30.9     c2.2,0,3.9,1.8,3.9,3.9c0,2.2-1.8,3.9-3.9,3.9S20,37,20,34.8C20,32.6,21.8,30.9,24,30.9z M20.9,41.7H27c2.8,0,5,2.3,5,5v1.6H15.8     v-1.6C15.8,44,18.1,41.7,20.9,41.7z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M49.5,7.6C39.8,7.6,32,14,32,21.8c0,3.8,1.9,7.4,5.1,10l-3,7.5c-0.2,0.4-0.1,0.8,0.3,1.1     c0.3,0.3,0.8,0.3,1.1,0.2l9.9-5c1.4,0.3,2.8,0.4,4.1,0.4C59.1,36,67,29.6,67,21.8C67,14,59.1,7.6,49.5,7.6z M49.5,34     c-1.3,0-2.7-0.1-4.1-0.4c-0.2,0-0.5,0-0.7,0.1l-7.8,4l2.3-5.8c0.2-0.4,0-0.9-0.3-1.2c-3.2-2.3-4.9-5.5-4.9-8.9     c0-6.7,7-12.2,15.5-12.2C58,9.6,65,15.1,65,21.8S58,34,49.5,34z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M57,24.1c-0.9-1.2-1.4-2.4-1.5-3.5l-0.1-0.9c-0.2-2.5-2-4.5-4.4-4.9v-2.3c0-0.6-0.4-1-1-1c-0.6,0-1,0.4-1,1     v2.3c-2.4,0.4-4.2,2.4-4.4,4.9l0,0.6C44.6,21.6,44,23,43,24.3c-0.7,1-1.3,2.1-1.7,3.3c-0.1,0.3,0,0.6,0.1,0.9     c0.2,0.3,0.5,0.4,0.8,0.4H47c0,1.7,1.4,3,3.1,3c1.7,0,3-1.3,3.1-3h4.8c0.3,0,0.6-0.2,0.8-0.4c0.2-0.3,0.2-0.6,0.1-0.9     C58.4,26.3,57.8,25.1,57,24.1z M50.1,29.9c-0.6,0-1-0.4-1-1h2.1C51.1,29.5,50.6,29.9,50.1,29.9z M43.7,26.9     c0.3-0.5,0.5-1,0.9-1.4c1.2-1.6,1.9-3.3,2.1-5l0-0.6c0.1-1.8,1.6-3.2,3.4-3.2c1.8,0,3.3,1.4,3.4,3.2l0.1,0.9     c0.1,1.5,0.8,3.1,1.9,4.6c0.4,0.5,0.7,1,1,1.6H43.7z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/b2b-social-media-marketing\/\">B2B Social Media Marketing<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">Use social media the right way to influence the preferences of the largest B2B influencer group--millennials.\n<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a52ca elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"31a52ca\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/b2b-social-media-marketing\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbbd73 elementor-column elementor-col-33 elementor-top-column\" data-id=\"9bbbd73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8107ec3 elementor-view-default elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"8107ec3\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/b2b-email-marketing\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" height=\"100px\" width=\"100px\" fill=\"#2062a9\" x=\"0px\" y=\"0px\" viewBox=\"0 0 68 68\" style=\"enable-background:new 0 0 68 68;\" xml:space=\"preserve\"><style type=\"text\/css\">\n\t.st0{fill:#2062a9;}\n<\/style><g><g><g><path class=\"st0\" d=\"M14.2,38.4L14.2,38.4L14.2,38.4L14.2,38.4L14.2,38.4h20c-0.1,0.4-0.3,0.7-0.4,1.1l-2.3,0.3     c-0.5,0.1-0.9,0.5-0.9,1v2.8c0,0.5,0.4,0.9,0.9,1l2.3,0.3c0.2,0.9,0.6,1.8,1.1,2.7l-1.4,1.9c-0.3,0.4-0.3,1,0.1,1.3l2,2     c0.4,0.4,0.9,0.4,1.3,0.1l1.9-1.4c0.9,0.5,1.8,0.9,2.7,1.1l0.3,2.3c0.1,0.5,0.5,0.9,1,0.9h2.9c0.5,0,0.9-0.4,1-0.9l0.3-2.3     c1-0.2,1.9-0.6,2.7-1.1l1.9,1.4c0.2,0.1,0.4,0.2,0.6,0.2c0.3,0,0.6-0.1,0.7-0.3l2-2c0.4-0.4,0.4-0.9,0.1-1.3l-1.4-1.9     c0.5-0.8,0.9-1.7,1.1-2.7l2.3-0.3c0.5-0.1,0.9-0.5,0.9-1v-2.8c0-0.5-0.4-0.9-0.9-1l-2.3-0.3c-0.2-0.9-0.6-1.8-1.1-2.7L55,35     c0.3-0.4,0.3-1-0.1-1.4l-2-2c-0.4-0.4-0.9-0.4-1.3-0.1l-0.8,0.6V15.5c0-0.2-0.1-0.4-0.2-0.6l-6.1-7.4V2c0-0.6-0.4-1-1-1H21.9     c-0.6,0-1,0.4-1,1v5.4l-7.4,7.4c-0.2,0.2-0.3,0.5-0.3,0.7v22C13.2,37.9,13.6,38.4,14.2,38.4z M27.5,28.1l-12.3,7.6v-18L27.5,28.1     z M48.8,17.6v14.9c-0.6-0.3-1.2-0.5-1.8-0.6l-0.3-2.3c-0.1-0.5-0.5-0.9-1-0.9h-2.9c-0.5,0-0.9,0.4-1,0.9l-0.2,1.6l-5.1-3.2     L48.8,17.6z M39.9,32.5c-0.4,0.2-0.7,0.3-1.1,0.5l-1.9-1.4c-0.4-0.3-1-0.3-1.3,0.1l-2,2c-0.4,0.4-0.4,0.9-0.1,1.3l1.1,1.4H17.7     l13.2-8.2c0.6-0.4,1.5-0.4,2.1,0L39.9,32.5z M52.1,33.7l0.8,0.8l-1.3,1.7c-0.3,0.3-0.3,0.8,0,1.2c0.7,1,1.1,2.1,1.4,3.3     c0.1,0.4,0.4,0.7,0.9,0.8l2.2,0.3v1.1l-2.2,0.3c-0.4,0.1-0.8,0.4-0.9,0.8c-0.2,1.2-0.7,2.3-1.4,3.3c-0.2,0.4-0.2,0.8,0,1.2     l1.3,1.7l-0.8,0.8l-1.7-1.3c-0.3-0.3-0.8-0.3-1.2,0c-1,0.7-2.1,1.1-3.3,1.4c-0.4,0.1-0.7,0.4-0.8,0.8l-0.3,2.1h-1.1l-0.3-2.1     c-0.1-0.4-0.4-0.8-0.8-0.8c-1.2-0.2-2.3-0.7-3.3-1.4c-0.4-0.2-0.8-0.2-1.2,0l-1.7,1.3L35.7,50l1.3-1.7c0.3-0.3,0.3-0.9,0-1.2     c-0.7-1-1.1-2.1-1.3-3.2c-0.1-0.4-0.4-0.7-0.9-0.8l-2.2-0.3v-1.1l2.2-0.3c0.4-0.1,0.8-0.4,0.9-0.8c0.2-1.2,0.7-2.3,1.4-3.3     c0.2-0.4,0.2-0.8,0-1.2l-1.3-1.7l0.8-0.8l1.7,1.3c0.3,0.2,0.9,0.3,1.2,0c1-0.7,2.1-1.1,3.3-1.3c0.4-0.1,0.7-0.4,0.8-0.8l0.3-2.1     h1.1l0.3,2.1c0.1,0.4,0.4,0.8,0.8,0.8c1.2,0.2,2.3,0.7,3.3,1.4c0.3,0.2,0.8,0.2,1.2,0L52.1,33.7z M48.4,15.3l-3.9,3.3v-8.1     L48.4,15.3z M22.9,3h19.6v17.3L34.7,27l-0.6-0.4c-1.3-0.8-2.9-0.8-4.2,0L29.3,27l-6.4-5.4V3z M20.9,10.2v9.6l-5.2-4.4L20.9,10.2z     \"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M26.4,8.8h6.3c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1h-6.3c-0.6,0-1,0.4-1,1C25.4,8.3,25.9,8.8,26.4,8.8z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M26.4,13.9h13c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1h-13c-0.6,0-1,0.4-1,1C25.4,13.4,25.9,13.9,26.4,13.9z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M26.4,19h13c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1h-13c-0.6,0-1,0.4-1,1C25.4,18.6,25.9,19,26.4,19z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M66,56.8h-1.7V21.1c0-2.3-1.9-4.2-4.2-4.2h-6.8c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1h6.8c1.2,0,2.3,1,2.3,2.2     v28.3h-4.7c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1h4.7v5.4H5.7v-5.4H31c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1H5.7V21.1c0-1.2,1-2.2,2.3-2.2     h2.7c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1H7.9c-2.3,0-4.3,1.9-4.3,4.2v35.6H2c-0.6,0-1,0.4-1,1c0,5.1,4.1,9.2,9.2,9.2h47.5     c5.1,0,9.2-4.1,9.2-9.2C67,57.2,66.6,56.8,66,56.8z M57.8,65H10.2c-3.6,0-6.7-2.7-7.2-6.2h61.9C64.4,62.3,61.4,65,57.8,65z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M27.9,62.9h12.2c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1H27.9c-0.6,0-1,0.4-1,1C26.9,62.4,27.4,62.9,27.9,62.9z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M44.3,35.9c-3.5,0-6.4,2.8-6.4,6.3s2.9,6.3,6.4,6.3s6.4-2.8,6.4-6.3S47.8,35.9,44.3,35.9z M44.3,46.6     c-2.4,0-4.4-1.9-4.4-4.3c0-2.4,2-4.3,4.4-4.3c2.4,0,4.4,1.9,4.4,4.3C48.7,44.6,46.7,46.6,44.3,46.6z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/b2b-email-marketing\/\">B2B Email Marketing<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">Design the optimal content experience for your prospects through A\/B tested nurture emails that increasing engagement\u2014 leading to prospects who ask to be contacted by Sales.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748868b elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"748868b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/b2b-email-marketing\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa460a4 elementor-column elementor-col-33 elementor-top-column\" data-id=\"aa460a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62333b2 elementor-view-default elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"62333b2\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/content-driven-advertising%e2%80%8b%e2%80%8b\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100\" height=\"100\" viewBox=\"0 0 100 100\" fill=\"none\"><path d=\"M21.0294 83.0882C23.3823 81.4706 24.8529 78.9706 24.8529 76.0294C24.8529 71.3235 21.0294 67.5 16.1765 67.5C11.4706 67.5 7.49999 71.3235 7.49999 76.0294C7.49999 78.9706 8.97058 81.6176 11.3235 83.0882C5.88235 83.2353 1.47058 87.7941 1.47058 93.3824V97.0588C1.47058 97.9412 2.05882 98.5294 2.94117 98.5294H29.2647C30.1471 98.5294 30.7353 97.9412 30.7353 97.0588V93.3824C30.7353 87.9412 26.3235 83.3824 21.0294 83.0882ZM16.1765 70.2941C19.2647 70.2941 21.9118 72.7941 21.9118 75.8823C21.9118 78.9706 19.4118 81.4706 16.1765 81.4706C12.9412 81.4706 10.4412 78.9706 10.4412 75.8823C10.4412 72.7941 13.0882 70.2941 16.1765 70.2941ZM27.7941 95.5882H4.41176V93.3824C4.41176 89.2647 7.79411 86.0294 11.7647 86.0294H20.2941C24.4118 86.0294 27.6471 89.4118 27.6471 93.3824V95.5882H27.7941Z\" fill=\"#2062A9\"><\/path><path d=\"M54.8529 83.0882C57.2058 81.4706 58.6764 78.9706 58.6764 76.0294C58.6764 71.3235 54.8529 67.5 49.9999 67.5C45.2941 67.5 41.3235 71.3235 41.3235 76.0294C41.3235 78.9706 42.7941 81.6176 45.147 83.0882C39.7058 83.3824 35.2941 87.9412 35.2941 93.3824V97.0588C35.2941 97.9412 35.8823 98.5294 36.7647 98.5294H63.0882C63.9705 98.5294 64.5588 97.9412 64.5588 97.0588V93.3824C64.5588 87.9412 60.2941 83.3824 54.8529 83.0882ZM50.147 70.2941C53.2352 70.2941 55.8823 72.7941 55.8823 75.8823C55.8823 78.9706 53.3823 81.4706 50.147 81.4706C47.0588 81.4706 44.4117 78.9706 44.4117 75.8823C44.4117 72.7941 46.9117 70.2941 50.147 70.2941ZM61.6176 95.5882H38.3823V93.3824C38.3823 89.2647 41.7647 86.0294 45.7352 86.0294H54.2647C58.3823 86.0294 61.6176 89.4118 61.6176 93.3824V95.5882Z\" fill=\"#2062A9\"><\/path><path d=\"M88.8235 83.0882C91.1764 81.4706 92.647 78.9706 92.647 76.0294C92.647 71.3235 88.8235 67.5 83.9705 67.5C79.2646 67.5 75.2941 71.3235 75.2941 76.0294C75.2941 78.9706 76.7646 81.6176 79.1176 83.0882C73.6764 83.3824 69.2646 87.9412 69.2646 93.3824V97.0588C69.2646 97.9412 69.8529 98.5294 70.7352 98.5294H97.0588C97.9411 98.5294 98.5294 97.9412 98.5294 97.0588V93.3824C98.5294 87.9412 94.2647 83.3824 88.8235 83.0882ZM83.9705 70.2941C87.0588 70.2941 89.7058 72.7941 89.7058 75.8823C89.7058 78.9706 87.2058 81.4706 83.9705 81.4706C80.8823 81.4706 78.2352 78.9706 78.2352 75.8823C78.3823 72.7941 80.8823 70.2941 83.9705 70.2941ZM95.5882 95.5882H72.2058V93.3824C72.2058 89.2647 75.5882 86.0294 79.5588 86.0294H88.2352C92.3529 86.0294 95.5882 89.4118 95.5882 93.3824V95.5882Z\" fill=\"#2062A9\"><\/path><path d=\"M16.0294 65.0002C16.9118 65.0002 17.5 64.412 17.5 63.5296V61.7649C17.5 57.6473 20.8824 54.2649 25 54.2649H48.6765V63.6767C48.6765 64.559 49.2647 65.1473 50.1471 65.1473C51.0294 65.1473 51.6177 64.559 51.6177 63.6767V54.2649H75C79.1177 54.2649 82.5 57.6473 82.5 61.7649V63.5296C82.5 64.412 83.0882 65.0002 83.9706 65.0002C84.8529 65.0002 85.4412 64.412 85.4412 63.5296V61.7649C85.4412 56.0296 80.7353 51.3237 75 51.3237H51.6177V41.0296L55.1471 44.559C55.7353 45.1473 56.6177 45.1473 57.2059 44.559C57.7941 43.9708 57.7941 43.0885 57.2059 42.5002L51.1765 36.3237C50.8824 36.0296 50.5882 35.8826 50.1471 35.8826C49.5588 35.8826 49.2647 36.0296 49.1177 36.3237L42.9412 42.5002C42.353 43.0885 42.353 43.9708 42.9412 44.559C43.5294 45.1473 44.4118 45.1473 45 44.559L48.6765 40.8826V51.1767H25C19.2647 51.1767 14.5588 55.8826 14.5588 61.6179V63.3826C14.5588 64.2649 15.1471 65.0002 16.0294 65.0002Z\" fill=\"#2062A9\"><\/path><path d=\"M36.9118 32.6472H63.2353C64.1176 32.6472 64.7059 32.0589 64.7059 31.1766V27.5001C64.7059 22.0589 60.4412 17.5001 55 17.206C57.3529 15.5883 58.8235 13.0884 58.8235 10.0001C58.8235 5.29423 55 1.4707 50.147 1.4707C45.4412 1.4707 41.4706 5.29423 41.4706 10.0001C41.4706 12.9413 42.9412 15.5884 45.2941 17.0589C39.8529 17.3531 35.4412 21.9119 35.4412 27.3531V31.0295C35.4412 32.0589 36.1765 32.6472 36.9118 32.6472ZM50.147 4.41188C53.3823 4.41188 55.8823 6.91188 55.8823 10.0001C55.8823 13.0884 53.3823 15.5884 50.147 15.5884C47.0588 15.5884 44.4118 13.0884 44.4118 10.0001C44.5588 6.91188 47.0588 4.41188 50.147 4.41188ZM38.3823 27.5001C38.3823 23.3825 41.7647 20.1472 45.7353 20.1472H54.4117C58.5294 20.1472 61.7647 23.5295 61.7647 27.5001V29.706H38.3823V27.5001Z\" fill=\"#2062A9\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/content-driven-advertising%e2%80%8b%e2%80%8b\/\">Content-driven Advertising<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">Maximize your ad budget by focusing paid search on actively searching prospects to catch them as they are searching for a solution.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b094f elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"69b094f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/content-driven-advertising%e2%80%8b%e2%80%8b\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-a459395 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"a459395\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-61f42a9 elementor-column elementor-col-50 elementor-top-column\" data-id=\"61f42a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ae2a82 elementor-position-left elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"1ae2a82\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon elementor-animation-\" >\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span >Why It is Critical<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">Ever since the financial meltdown of 2007, B2B buyers have taken to performing rigorous analysis of new products before purchasing, often requiring Return on Investment (ROI) proof and other financial payback related information from sellers before purchasing.\n<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e8d41 elementor-widget elementor-widget-text-editor\" data-id=\"e4e8d41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>What has changed since then at which step in the sales cycle buyers are now looking to find this information. Ten years ago, buyers wanted ROI related information around the time they received a proposal\u2014in other words, after they started engaging with a sales rep.<\/p><p>Increasingly since then, however, this step has moved closer to the beginning of the sales phase.\u00a0 And today, partly because of the Global Pandemic, but greatly because over half of today\u2019s decision makers are Millennials, the old \u201csales process\u201d is no longer relevant.<\/p><p>It is now the \u201cbuying process\u201d that matters, and the buying process today looks like this:<\/p><ul><li>Step 1: Research first to identify potential products and vendors<\/li><li>Step 2: Research more deeply and prune the list down to 2-3 potential vendors to fully engage<\/li><li>Step 3: Reach out to the selected vendors and invite them to partner towards figuring out the solution<\/li><li>Step 4: Decide on one vendor to sign a contract and work on implementing the chosen solution.<\/li><\/ul><p>The first two steps\u2014about 70% of the buying process\u2014are completely opaque to Sellers.\u00a0 What this means is that, for Sellers to have any participation in the crucial Steps 1and 2, Sellers must have a powerful digital content presence where prospective buyers can find them.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-element elementor-element-5173f77 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"5173f77\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-c4aaee8 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"c4aaee8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc9416d elementor-widget elementor-widget-heading\" data-id=\"fc9416d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why SOMAmetrics is Different?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e15d04 elementor-widget elementor-widget-text-editor\" data-id=\"1e15d04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">SOMAmetrics\u2019 core business is generating high-quality B2B leads and converting these into Conversation Ready Leads that are well informed, have decision making power, and are ready to talk to your sales rep.<\/span><\/p><p><span style=\"font-weight: 400;\">We start all content development by researching deeply\u2014not just to understand your customers better, but to also learn about their customers, and thereby answer the following questions:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are the key decision makers within your target market?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the key challenges, risks, constraints, and threats they face?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the opportunities for growth and making money? How do they make money?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who do they compete with, and what is the basis for competition?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do your key personas make a decision? Where do they get information and how are they influenced?<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">We start with this foundation, and then build the narrative around the challenges and opportunities we uncovered by presenting a compelling new idea, and supporting that with the research evidence we gathered, thereby creating a deep library of a variety of digital content designed for your prospective buyers.<\/span><\/p><p><span style=\"font-weight: 400;\">The end result is content that is engaging and compelling, leading to a strong pipeline of Conversation Ready Leads that want to meet with your sales reps.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e25b9 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"14e25b9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/letsgetyoustarted\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Get You Started<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6bbdf elementor-widget elementor-widget-spacer\" data-id=\"cc6bbdf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589f2ba elementor-column elementor-col-50 elementor-top-column\" data-id=\"589f2ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-009562d elementor-widget elementor-widget-heading\" data-id=\"009562d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Articles<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e01b77 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"9e01b77\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"http:\/\/somametrics.com\/clone\/lead-generation-quality-vs-quantity\/\">Lead Generation: Quality vs. Quantity<\/a><\/h3><p class=\"elementor-image-box-description\">Which would you rather pass along to your sales team: a large number of leads of varying levels of quality, or a select handful of high-quality leads?\n\nAt first glance, a large number of leads might seem more valuable than a mere handful. More leads mean more opportunities to make sales, right? <\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eedb906 elementor-widget elementor-widget-divider\" data-id=\"eedb906\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90707fd elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"90707fd\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"http:\/\/somametrics.com\/clone\/the-elements-of-a-growth-marketing-stack\/\">The Elements of a Growth Marketing Stack<\/a><\/h3><p class=\"elementor-image-box-description\">With so many tools to choose from for your marketing stack, creating an effective growth marketing strategy might seem daunting. It takes a lot of research and resources to build a strategy that will deliver revenue growth for your company. To make it simple for you, we\u2019ve provided an overview of the six essential elements of a growth marketing stack below.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7976dfb elementor-widget elementor-widget-divider\" data-id=\"7976dfb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca77525 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"ca77525\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/\">How to Win Over Millennial Buyers<\/a><\/h3><p class=\"elementor-image-box-description\">Most millennial buyers don\u2019t want to talk on the phone. Your sales call will probably be ignored, but don\u2019t take it personally\u2014voice calls are simply not millennials\u2019 preferred method of communication. Remember, they grew up with the internet and they\u2019re used to communicating through messaging apps.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00fd4e5 elementor-widget elementor-widget-divider\" data-id=\"00fd4e5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc7820 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"ccc7820\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"http:\/\/somametrics.com\/clone\/the-high-growth-lead-generation-cheat-sheet\/\">The High Growth Lead Generation Cheat Sheet<\/a><\/h3><p class=\"elementor-image-box-description\">Lead generation is a key strategy for any company seeking sales and revenue growth\u2014but it\u2019s easier said than done. That\u2019s why we\u2019ve compiled this handy cheat sheet for easy reference as you develop your lead generation campaign.\n\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b254fb4 elementor-widget elementor-widget-divider\" data-id=\"b254fb4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3af26e elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"b3af26e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"http:\/\/somametrics.com\/clone\/why-b2p-marketing-has-replaced-b2b\/\">Why B2P Marketing Has Replaced B2B<\/a><\/h3><p class=\"elementor-image-box-description\">Tech companies have changed the way consumers think about purchasing a product. Instead of walking into a brick-and-mortar store to purchase an item, why not just order it through Amazon?<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-549404d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"549404d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-2869be5 elementor-column elementor-col-100 elementor-top-column\" data-id=\"2869be5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a13070 elementor-widget elementor-widget-heading\" data-id=\"6a13070\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Case Studies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-ea41ef0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"ea41ef0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-2bc67f8 elementor-column elementor-col-25 elementor-top-column\" data-id=\"2bc67f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-element elementor-element-7234739 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"7234739\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-bb8263c elementor-column elementor-col-100 elementor-inner-column\" data-id=\"bb8263c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ec538a elementor-widget elementor-widget-image\" data-id=\"9ec538a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/scaling-demand-and-lead-generation-with-decision-enabling-content\/\">\n\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/noun_Network_3670131.png\" class=\"elementor-animation-grow attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-015b5a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"015b5a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-499dd3a elementor-column elementor-col-100 elementor-inner-column\" data-id=\"499dd3a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88941f8 elementor-widget elementor-widget-heading\" data-id=\"88941f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/somametrics.com\/clone\/scaling-demand-and-lead-generation-with-decision-enabling-content\/\">Scaling Demand and Lead Generation with Decision-enabling Content<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e09417 elementor-widget elementor-widget-text-editor\" data-id=\"7e09417\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>How a tech company went after three different markets in nine months using a planned, targeted approach<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d7ff3 elementor-column elementor-col-25 elementor-top-column\" data-id=\"38d7ff3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-element elementor-element-38a959e elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"38a959e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-3088a1c elementor-column elementor-col-100 elementor-inner-column\" data-id=\"3088a1c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64a0c0d elementor-widget elementor-widget-image\" data-id=\"64a0c0d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/supporting-multiple-business-units\/\">\n\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/noun_analytics_4208226.png\" class=\"elementor-animation-grow attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-e51f716 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"e51f716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-cee38e9 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"cee38e9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2197d21 elementor-widget elementor-widget-heading\" data-id=\"2197d21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/somametrics.com\/clone\/supporting-multiple-business-units\/\">Supporting Multiple Business Units with Targeted Lead Gen Content<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7bf0cf elementor-widget elementor-widget-text-editor\" data-id=\"e7bf0cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>How a Tech company with diversified offerings was able to impact Growth with targeted Content Marketing<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87f3f3f elementor-column elementor-col-25 elementor-top-column\" data-id=\"87f3f3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-element elementor-element-ebd5228 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"ebd5228\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-e384a79 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"e384a79\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d46ba8 elementor-widget elementor-widget-image\" data-id=\"0d46ba8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/case-study-demand-generation\/\">\n\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/noun_Computer_4208258.png\" class=\"elementor-animation-grow attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-67dc680 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"67dc680\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-da701a7 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"da701a7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3aa34f elementor-widget elementor-widget-heading\" data-id=\"c3aa34f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/somametrics.com\/clone\/case-study-demand-generation\/\">Establishing Market Presence with Digital Content Strategy<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5350729 elementor-widget elementor-widget-text-editor\" data-id=\"5350729\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>How a client was able to achieve its goal of becoming a leading provider to the Medical Devices sector through targeted ABM campaigns.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d655c19 elementor-column elementor-col-25 elementor-top-column\" data-id=\"d655c19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-element elementor-element-da59eff elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"da59eff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-da78730 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"da78730\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca69299 elementor-widget elementor-widget-image\" data-id=\"ca69299\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/scaling-a-segmentation-strategy-with-content\/\">\n\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/noun_Approve_4208324.png\" class=\"elementor-animation-grow attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-4131faa elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"4131faa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-9827962 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"9827962\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccca902 elementor-widget elementor-widget-heading\" data-id=\"ccca902\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/somametrics.com\/clone\/scaling-a-segmentation-strategy-with-content\/\">Scaling A Segmentation Strategy with Content<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39403cd elementor-widget elementor-widget-text-editor\" data-id=\"39403cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>How a cybersecurity tech company targeted three different verticals with decision enabling content within a six-month period<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-160a1fc elementor-widget elementor-widget-spacer\" data-id=\"160a1fc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content Marketing Some 51% of today\u2019s decision makers are Millennials who typically prefer to complete as much as 80% of their vendor selection process before they even talk to the vendor. For these digital buyers, well-researched, decision-enabling content is where it all starts and the key to winning their business. However, developing a library of &#8230; <a title=\"Content Marketing\" class=\"read-more\" href=\"https:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12046,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"generate_page_header":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing - SOMAmetrics<\/title>\n<meta name=\"description\" content=\"Sales Diagnosis is the fastest, most accurate, and least expensive way to transform your sales organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing - SOMAmetrics\" \/>\n<meta property=\"og:description\" content=\"Sales Diagnosis is the fastest, most accurate, and least expensive way to transform your sales organization.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"SOMAmetrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SOMAmetrics\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T22:39:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/General-graphic-44-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:site\" content=\"@eskidt\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\",\"name\":\"SOMAMetrics\",\"url\":\"http:\/\/somametrics.com\/clone\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SOMAmetrics\/\",\"https:\/\/www.linkedin.com\/company\/somametrics?trk=ppro_cprof\",\"https:\/\/twitter.com\/eskidt\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/somametrics.com\/clone\/#logo\",\"inLanguage\":\"en\",\"url\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png\",\"contentUrl\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png\",\"width\":1605,\"height\":226,\"caption\":\"SOMAMetrics\"},\"image\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/somametrics.com\/clone\/#website\",\"url\":\"http:\/\/somametrics.com\/clone\/\",\"name\":\"SOMAmetrics\",\"description\":\"Drive Predictable Revenue Growth\",\"publisher\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/somametrics.com\/clone\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/#primaryimage\",\"inLanguage\":\"en\",\"url\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/General-graphic-44-1.png\",\"contentUrl\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/General-graphic-44-1.png\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/#webpage\",\"url\":\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/\",\"name\":\"Content Marketing - SOMAmetrics\",\"isPartOf\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/#primaryimage\"},\"datePublished\":\"2021-09-23T22:02:43+00:00\",\"dateModified\":\"2023-02-06T22:39:21+00:00\",\"description\":\"Sales Diagnosis is the fastest, most accurate, and least expensive way to transform your sales organization.\",\"breadcrumb\":{\"@id\":\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/somametrics.com\/clone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Solutions\",\"item\":\"http:\/\/somametrics.com\/clone\/our-solutions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content Marketing\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Marketing - SOMAmetrics","description":"Sales Diagnosis is the fastest, most accurate, and least expensive way to transform your sales organization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Content Marketing - SOMAmetrics","og_description":"Sales Diagnosis is the fastest, most accurate, and least expensive way to transform your sales organization.","og_url":"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/","og_site_name":"SOMAmetrics","article_publisher":"https:\/\/www.facebook.com\/SOMAmetrics\/","article_modified_time":"2023-02-06T22:39:21+00:00","og_image":[{"url":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/General-graphic-44-1.png"}],"twitter_card":"summary","twitter_site":"@eskidt","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"http:\/\/somametrics.com\/clone\/#organization","name":"SOMAMetrics","url":"http:\/\/somametrics.com\/clone\/","sameAs":["https:\/\/www.facebook.com\/SOMAmetrics\/","https:\/\/www.linkedin.com\/company\/somametrics?trk=ppro_cprof","https:\/\/twitter.com\/eskidt"],"logo":{"@type":"ImageObject","@id":"http:\/\/somametrics.com\/clone\/#logo","inLanguage":"en","url":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png","contentUrl":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png","width":1605,"height":226,"caption":"SOMAMetrics"},"image":{"@id":"http:\/\/somametrics.com\/clone\/#logo"}},{"@type":"WebSite","@id":"http:\/\/somametrics.com\/clone\/#website","url":"http:\/\/somametrics.com\/clone\/","name":"SOMAmetrics","description":"Drive Predictable Revenue Growth","publisher":{"@id":"http:\/\/somametrics.com\/clone\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/somametrics.com\/clone\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"ImageObject","@id":"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/#primaryimage","inLanguage":"en","url":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/General-graphic-44-1.png","contentUrl":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/General-graphic-44-1.png"},{"@type":"WebPage","@id":"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/#webpage","url":"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/","name":"Content Marketing - SOMAmetrics","isPartOf":{"@id":"http:\/\/somametrics.com\/clone\/#website"},"primaryImageOfPage":{"@id":"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/#primaryimage"},"datePublished":"2021-09-23T22:02:43+00:00","dateModified":"2023-02-06T22:39:21+00:00","description":"Sales Diagnosis is the fastest, most accurate, and least expensive way to transform your sales organization.","breadcrumb":{"@id":"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/somametrics.com\/clone\/our-solutions\/content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/somametrics.com\/clone\/"},{"@type":"ListItem","position":2,"name":"Our Solutions","item":"http:\/\/somametrics.com\/clone\/our-solutions\/"},{"@type":"ListItem","position":3,"name":"Content Marketing"}]}]}},"_links":{"self":[{"href":"https:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages\/12056"}],"collection":[{"href":"https:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/comments?post=12056"}],"version-history":[{"count":11,"href":"https:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages\/12056\/revisions"}],"predecessor-version":[{"id":14340,"href":"https:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages\/12056\/revisions\/14340"}],"up":[{"embeddable":true,"href":"https:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages\/12046"}],"wp:attachment":[{"href":"https:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/media?parent=12056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}