{"id":6279,"date":"2018-11-05T19:45:34","date_gmt":"2018-11-05T19:45:34","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?p=6279"},"modified":"2020-06-08T19:57:29","modified_gmt":"2020-06-08T19:57:29","slug":"intelligent-sales-data","status":"publish","type":"post","link":"http:\/\/somametrics.com\/clone\/intelligent-sales-data\/","title":{"rendered":"Use Intelligent Sales Data to Grow Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6279\" class=\"elementor elementor-6279\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-element elementor-element-dc9d262 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"dc9d262\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-7c0862e elementor-column elementor-col-100 elementor-top-column\" data-id=\"7c0862e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3640dcc elementor-widget elementor-widget-text-editor\" data-id=\"3640dcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Salespeople often complain about the amount of data they are given and ask when and how they are supposed to use this data.<\/span><\/p><p><span style=\"font-weight: 400;\">Overloading people with data can be just as useless as giving them none. Not only does it waste time, it also it focuses their work on the data rather than what the data was supposed to enable\u2014getting more business.<\/span><\/p><p><span style=\"font-weight: 400;\">By intelligent data, we mean data that enables a sales rep to be more relevant and useful to a prospect so that the prospect wants to do business with the sales rep.<\/span><\/p><p><span style=\"font-weight: 400;\">It should therefore be designed thoughtfully and purposefully, rather than simply transferring all of \u00a0Marketing\u2019s material to Sales.<\/span><\/p><p><span style=\"font-weight: 400;\">Intelligent Data must always be focused on the target market, and nothing outside of that. With a new prospect, it should provide a sales rep with sufficient insight on what the prospect is interested in as evidenced by marketing activities (emails clicked\/forwarded, pages visited, content downloaded, etc.). Therefore, no prospect should be sent to Sales without having accumulated sufficient score as a result of significant marketing activity.<\/span><\/p><p><span style=\"font-weight: 400;\">As we have shown in the <a href=\"http:\/\/somametrics.com\/clone\/four-quadrants\/\">Four Quadrants<\/a>, existing customers are a great source of new revenue. Therefore, Intelligent Data should incorporate their past sales patterns\u2014what they bought, how much, and when. <\/span><\/p><p><span style=\"font-weight: 400;\">Intelligent Data is created when the right information from a number of tools (Marketing Automation, Sales Automation, and Accounting Automation) are integrated into a complete picture. However, it is very important that the picture has just enough details and no more. Overwhelming sales reps with more data than they can digest only makes them want to ignore the data. Read about the fifth factor <a href=\"http:\/\/somametrics.com\/clone\/manage-by-metrics\/\">here<\/a>.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Salespeople often complain about the amount of data they are given and ask when and how they are supposed to use this data. Overloading people with data can be just as useless as giving them none. Not only does it waste time, it also it focuses their work on the data rather than what the &#8230; <a title=\"Use Intelligent Sales Data to Grow Sales\" class=\"read-more\" href=\"http:\/\/somametrics.com\/clone\/intelligent-sales-data\/\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":6283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[902,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Intelligent Sales Data to Grow Sales - SOMAmetrics<\/title>\n<meta name=\"description\" content=\"Intelligent Sales Data is created when the right information from a number of tools are integrated into a complete picture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/somametrics.com\/clone\/intelligent-sales-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Intelligent Sales Data to Grow Sales - 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