{"id":5311,"date":"2018-03-27T00:01:18","date_gmt":"2018-03-27T00:01:18","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?p=5311"},"modified":"2020-03-02T23:44:39","modified_gmt":"2020-03-02T23:44:39","slug":"b2b-sales-changed-data","status":"publish","type":"post","link":"http:\/\/somametrics.com\/clone\/b2b-sales-changed-data\/","title":{"rendered":"Proof that the Future of B2B Sales Has Changed"},"content":{"rendered":"<p><b>When it comes to B2B sales, 73% of all B2B companies say that winning new customers is their top priority.<\/b><\/p>\n<p><b>Yet, 50% of B2B Sales Leaders don\u2019t believe they can meet their targets.<\/b><\/p>\n<p>Here is the research data that explains why.<\/p>\n<p>Business-to-Business (B2B) buying has always worked the same way. When a new initiative or need arises, staffers are directed to conduct research and report back with a short list of recommended solutions and providers.<\/p>\n<p>In the past, the short list predictably consisted of well recognized sellers. It paid to attend conferences, shake hands, and pass out plenty of business cards.<\/p>\n<p>However, the old selling model is not working as well today. In fact, B2B sellers report a 57% increase in cost of sales since 2011.<\/p>\n<p>The way B2B buyers make purchasing decisions has dramatically changed in the last five years (<strong><a href=\"https:\/\/koi-3QNF7ONMK8.marketingautomation.services\/net\/m?md=fVX1mQg9iJ57MJMrJ3mMCuPGsvg3ZKOv\" target=\"_blank\" rel=\"noopener noreferrer\">download the list of additional findings here<\/a><\/strong><b><a href=\"http:\/\/go.pardot.com\/l\/270912\/2018-03-17\/8413w\/270912\/43470\/SOMA_B2B_Buyers_Infographic.pdf\">)<\/a><\/b>:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">90% of all product and vendor searches happen online (with 50% of them on mobile devices while at work)\u2014without ever speaking with a sales representative.<\/li>\n<li style=\"font-weight: 400;\">71% of B2B researchers start a generic search for a solution to their problem with little regard for brands.<\/li>\n<li style=\"font-weight: 400;\">As a result, 57% of the buying journey is completed by the time B2B buyers begin contacting sales reps.<\/li>\n<li style=\"font-weight: 400;\">It\u2019s no wonder that 90% of B2B buyers reportedly NEVER respond to cold calls. They believe it\u2019s just a waste of their time.<\/li>\n<\/ul>\n<p>The seller that ends up on the short list today has compelling information that buyers need on an online, preferably mobile platform and knows how to drive its prospects to that information with highly targeted marketing and business development campaigns.<\/p>\n<p>This is the only proven way to continue to win new customers in a highly competitive digital era. Here is a <a href=\"http:\/\/somametrics.com\/clone\/792-roi-in-120-days\/\"><b>case study that demonstrates this model<\/b><\/a>.<\/p>\n<p>We are here to bolster your sales and facilitate growth. Please <a href=\"http:\/\/somametrics.com\/clone\/contact-us\/\"><b>contact<\/b><\/a> us to set up a quick call to find out how we can help you &nbsp;consistently win new business.<\/p>\n<p>Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<br \/>\n<img width=\"1024\" height=\"600\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/10\/photo-1529636444744-adffc9135a5e-2-1024x600.jpeg\" alt=\"\" srcset=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/10\/photo-1529636444744-adffc9135a5e-2-1024x600.jpeg 1024w, http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/10\/photo-1529636444744-adffc9135a5e-2-300x176.jpeg 300w, http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/10\/photo-1529636444744-adffc9135a5e-2-768x450.jpeg 768w, http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/10\/photo-1529636444744-adffc9135a5e-2-600x351.jpeg 600w, http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/10\/photo-1529636444744-adffc9135a5e-2.jpeg 1154w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><br \/>\n<a href=\"http:\/\/somametrics.com\/clone\/contact-us\/\" role=\"button\"><br \/>\nContact Us<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to B2B sales, 73% of all B2B companies say that winning new customers is their top priority. Yet, 50% of B2B Sales Leaders don\u2019t believe they can meet their targets. Here is the research data that explains why. Business-to-Business (B2B) buying has always worked the same way. When a new initiative or &#8230; <a title=\"Proof that the Future of B2B Sales Has Changed\" class=\"read-more\" href=\"http:\/\/somametrics.com\/clone\/b2b-sales-changed-data\/\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":5313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[83,91,900,30,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Proof that the Future of B2B Sales Has Changed - SOMAmetrics<\/title>\n<meta name=\"description\" content=\"The way B2B buyers make buying decisions has dramatically changed in the last five years. B2B sales will continue to be costly unless sellers align with how buyers want to buy. Here is how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/somametrics.com\/clone\/b2b-sales-changed-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proof that the Future of B2B Sales Has Changed - SOMAmetrics\" \/>\n<meta property=\"og:description\" content=\"The way B2B buyers make buying decisions has dramatically changed in the last five years. B2B sales will continue to be costly unless sellers align with how buyers want to buy. 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