{"id":5053,"date":"2017-12-14T21:57:14","date_gmt":"2017-12-14T21:57:14","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?p=5053"},"modified":"2020-03-03T01:37:49","modified_gmt":"2020-03-03T01:37:49","slug":"great-companies-can-found-industries","status":"publish","type":"post","link":"http:\/\/somametrics.com\/clone\/great-companies-can-found-industries\/","title":{"rendered":"Great Companies Can Be Found in All Industries"},"content":{"rendered":"<p>If I were to indulge myself in a Sunday brunch, sip on a cup of coffee, and think about the great companies in America today, they would come from the most exciting industries in the country \u2013 like the internet businesses and the space age industries. It\u2019s hard for me to imagine successful businesses springing from lackluster industries. The research data, however, would show me to be dead wrong.<\/p>\n<p>The companies that Jim Collins qualifies as \u201cgood to great\u201d in his book <strong>Good to Great: Why Some Companies Make the Leap and Others Don\u2019t<\/strong> come from run of the mill industries. Industries without flare or panache. That\u2019s not what I had expected at all.<\/p>\n<p>But before we look at businesses that made the transition from good to great, we need to understand the criteria Collins used. He is the first to admit that his criteria are arbitrary. His criteria are very strict. Businesses that he excluded today he might include a decade from now \u2013 simply because they would have been around long enough to have a 30-year history. His criteria were companies that:<\/p>\n<ul>\n<li>Had 15 years of mediocre financial achievements followed by a turning point and then 15 years of extraordinary achievements. In fact, the businesses Collins selected had average cumulative stock returns 6.9 times the general market.<\/li>\n<li>Outstripped their respective industries 3 to 1. If the entire industry went through a massive ramp up and the subject company rode the surf with its cohorts, it was not a \u201cgood to great\u201d company.<\/li>\n<\/ul>\n<p>In fact, there are many successful businesses in America that have far outstripped the market year after year for decades. Collins excluded these companies precisely because they had been great for a long time. He was only interested in \u201cgood to great\u201d companies. The eleven \u201cgood to great\u201d companies and their industries are listed below:<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"94\">Abbott<\/td>\n<td width=\"158\">Health care<\/td>\n<\/tr>\n<tr>\n<td width=\"94\">Circuit City<\/td>\n<td width=\"158\">Consumer electronics<\/td>\n<\/tr>\n<tr>\n<td width=\"94\">Fannie Mae<\/td>\n<td width=\"158\">Mortgages<\/td>\n<\/tr>\n<tr>\n<td width=\"94\">Gillette<\/td>\n<td width=\"158\">Consumer packaged goods<\/td>\n<\/tr>\n<tr>\n<td width=\"94\">Kimberly-Clark<\/td>\n<td width=\"158\">Personal paper products<\/td>\n<\/tr>\n<tr>\n<td width=\"94\">Kroger<\/td>\n<td width=\"158\">Grocery<\/td>\n<\/tr>\n<tr>\n<td width=\"94\">Nucor<\/td>\n<td width=\"158\">Steel<\/td>\n<\/tr>\n<tr>\n<td width=\"94\">Philip Morris<\/td>\n<td width=\"158\">Consumer products<\/td>\n<\/tr>\n<tr>\n<td width=\"94\">Pitney Bowes<\/td>\n<td width=\"158\">Business services<\/td>\n<\/tr>\n<tr>\n<td width=\"94\">Walgreens<\/td>\n<td width=\"158\">Retail<\/td>\n<\/tr>\n<tr>\n<td width=\"94\">Wells Fargo<\/td>\n<td width=\"158\">Financial services<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>What is instructive here is that these \u201cgood to great\u201d companies come from a wide range of industries. This means that any company can become a successful company. It\u2019s a matter of the senior management or the board making that decision \u2013 and then following through.<\/p>\n<p>Read about <a href=\"http:\/\/somametrics.com\/clone\/hiring-the-right-people\/\">hiring the right people<\/a> for your company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If I were to indulge myself in a Sunday brunch, sip on a cup of coffee, and think about the great companies in America today, they would come from the most exciting industries in the country \u2013 like the internet businesses and the space age industries. It\u2019s hard for me to imagine successful businesses springing &#8230; <a title=\"Great Companies Can Be Found in All Industries\" class=\"read-more\" href=\"http:\/\/somametrics.com\/clone\/great-companies-can-found-industries\/\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":5054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[126],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Great Companies Can Be Found in All Industries - SOMAmetrics<\/title>\n<meta name=\"description\" content=\"Great companies can be found in all industries, old and new, large and small. 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