{"id":4494,"date":"2017-10-10T00:07:28","date_gmt":"2017-10-10T00:07:28","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?p=4494"},"modified":"2022-07-13T12:29:01","modified_gmt":"2022-07-13T19:29:01","slug":"increase-customer-base","status":"publish","type":"post","link":"http:\/\/somametrics.com\/clone\/increase-customer-base\/","title":{"rendered":"Increasing Your Customer Base (Quadrant 1)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4494\" class=\"elementor elementor-4494\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-element elementor-element-77e5aa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"77e5aa9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-20a3dd97 elementor-column elementor-col-100 elementor-top-column\" data-id=\"20a3dd97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ed2113c elementor-widget elementor-widget-text-editor\" data-id=\"7ed2113c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div class=\" et_pb_row_inner et_pb_row_inner_0\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_0\"><div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_0\"><h3><em>&#8220;How to Increase Your Customer Base with 4 Handy Checklists&#8221; is part of our &#8220;Four Quadrants for High Growth Quick Start Guide&#8221;.\u00a0 To access the full series <a href=\"http:\/\/somametrics.com\/clone\/four-quadrants\/\">click here<\/a><\/em><\/h3><div class=\"et_pb_section et_pb_inner_shadow et_pb_fullwidth_section et_pb_section_0 et_pb_with_background et_section_regular\">\u00a0<\/div><div class=\"et_pb_section et_pb_section_1 et_section_specialty\"><div class=\"et_pb_row et_pb_row_3-4_1-4\"><div class=\"et_pb_column et_pb_column_3_4 et_pb_column_0 et_pb_specialty_column\"><div class=\" et_pb_row_inner et_pb_row_inner_0\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_0\"><div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_0\"><h2>Quadrant 1: Increase Customer Base<\/h2><div class=\" et_pb_row_inner et_pb_row_inner_0\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_0\"><div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_0\"><h4><b>Overall Goal: <\/b><strong>Increase the number of your customers by 15%-20% per year<\/strong><\/h4><figure id=\"attachment_9617\" aria-describedby=\"caption-attachment-9617\" style=\"width: 1014px\" class=\"wp-caption aligncenter\"><img class=\"size-large wp-image-9617\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2020\/06\/SOMAmetrics-Quadrant-1-1024x336.png\" alt=\"SOMAmetrics-Quadrant-1\" width=\"1024\" height=\"336\" srcset=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2020\/06\/SOMAmetrics-Quadrant-1-1024x336.png 1024w, http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2020\/06\/SOMAmetrics-Quadrant-1-300x98.png 300w, http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2020\/06\/SOMAmetrics-Quadrant-1-768x252.png 768w, http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2020\/06\/SOMAmetrics-Quadrant-1-1536x504.png 1536w, http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2020\/06\/SOMAmetrics-Quadrant-1-2048x672.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-9617\" class=\"wp-caption-text\">Four Quadrants- Quadrant 1<\/figcaption><\/figure><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Quadrant 1 Sales is what most companies think of when they talk about revenue growth\u2014increasing your customer base numbers. In fact, many of the companies we work with invest so much time, effort, and money into Quadrant 1 that they neglect Quadrants <\/span><a href=\"http:\/\/somametrics.com\/clone\/sell-existing-customers\/\"><b>2<\/b><\/a><span style=\"font-weight: 400;\"> and \u00a0<\/span><a href=\"http:\/\/somametrics.com\/clone\/new-products-existing-customers\/\"><b>3<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, most of these companies do not use the most critical strategy for farming in Quadrant 3: Four Funnel Framework. This is the most important strategy for winning new customers because it ensures tight integration of Sales and Marketing efforts. We will discuss the Four Funnels Framework in more detail in the next section.<\/span><\/p><p><span style=\"font-weight: 400;\">Below you will find a Best Practices checklist for optimizing high growth within Quadrant 3 for Marketing, Sales, Customer Service, and Innovation.<\/span><span style=\"font-style: inherit; font-weight: inherit;\">\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-c194ffe elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"c194ffe\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-9d02e26 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"9d02e26\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d68c891 elementor-widget elementor-widget-heading\" data-id=\"d68c891\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Checklist<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5eddf3 elementor-widget elementor-widget-text-editor\" data-id=\"c5eddf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>GOAL:<\/strong> Deliver the necessary number of Marketing Qualified Leads.<\/p><p><strong>KEY OPTIMIZATION ACTION ITEMS:<\/strong><\/p><ul><li><span style=\"letter-spacing: 0.7px; background-color: transparent;\">Define the marketing content (assets) necessary to drive prospects through the various levels of interest: awareness, understanding, acceptance, preference, and conviction. The marketing assets must deliver the first three stages to generate Marketing Qualified Leads (MQLs)<\/span><\/li><li><span style=\"letter-spacing: 0.7px; background-color: transparent;\">Build the automation that scores the activities of very early prospects and provides them with more marketing assets until they score high enough to be MQLs ready for handoff to the Tele-prospecting team<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-6e6d95c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"6e6d95c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-7ed87e9 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"7ed87e9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3280824 elementor-widget elementor-widget-heading\" data-id=\"3280824\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sales Checklist<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762e367 elementor-widget elementor-widget-text-editor\" data-id=\"762e367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div class=\"et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_1\"><div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_1\"><h6><b>GOAL: <\/b>Increase the number of customers by 15-20% per year.<\/h6><\/div><\/div><div class=\"et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_2\"><div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_2\"><h6><b>KEY OPTIMIZATION ACTION ITEMS:<\/b><\/h6><ul><li>Define the qualification criteria that makes a Sales Qualified Lead (SQL).<\/li><li>Develop the qualification and SQL acceptance process and build it into the Sales Operations and Sales Automation system.<\/li><li>Automate the handoff and notification process so that Sales immediately follows up on SQLs.<\/li><li>Build the right compensation plan that rewards progress through the Sales Cycle so that deals do not get stalled in the middle.<\/li><li>Build the right comp plan that rewards hunters for getting even small deals in key accounts that have significant upside potential.<\/li><\/ul><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-3289c62 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"3289c62\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-8780285 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"8780285\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ac6299 elementor-widget elementor-widget-heading\" data-id=\"7ac6299\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer Support Checklist<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59b209 elementor-widget elementor-widget-text-editor\" data-id=\"b59b209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div class=\"et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_1\"><div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_1\"><h6><b>GOAL: <\/b>Convert new customers to happy and fully satisfied ones within the first 2-3 weeks.<\/h6><h6><b>KEY OPTIMIZATION ACTION ITEMS<\/b><\/h6><ul><li>Design the new customer onboarding process to be as quick and as painless as possible.<\/li><li>Develop a scorecard that identifies the components of onboarding a new customer and rates the new customer onboarding team along each component.<\/li><li>Map the components of the scorecard into the customer support system and processes so that agents can do their work with a high level of efficiency and accuracy.<\/li><\/ul><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-7b6f100 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"7b6f100\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-27bdc7d elementor-column elementor-col-100 elementor-inner-column\" data-id=\"27bdc7d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69f1d26 elementor-widget elementor-widget-heading\" data-id=\"69f1d26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation Checklist<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9239ffb elementor-widget elementor-widget-text-editor\" data-id=\"9239ffb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div class=\"et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_1\"><div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_1\"><div class=\"et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_3\"><div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_3\"><h6><b>GOAL: <\/b>Make your products easy to learn, use, and support in order to free up scarce resources for new products.<\/h6><\/div><\/div><div class=\"et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_4\"><div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_4\"><h6><b>KEY OPTIMIZATION ACTION ITEMS<\/b><\/h6><ul><li>Review your current products and determine how they can be centralized, standardized, componentized, and optimized so that they are easy to sell, support, and use.<\/li><\/ul><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-84292d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"84292d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-8b29472 elementor-column elementor-col-33 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data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/somametrics.hubspotpagebuilder.com\/contact-us?__hstc=156020324.8a2e58947484f233d437762d80729aca.1655311467651.1657730640186.1657736994865.22&#038;__hssc=156020324.1.1657736994865&#038;__hsfp=1440946366\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c1fd4 elementor-column elementor-col-33 elementor-top-column\" data-id=\"34c1fd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;How to Increase Your Customer Base with 4 Handy Checklists&#8221; is part of our &#8220;Four Quadrants for High Growth Quick Start Guide&#8221;.\u00a0 To access the full series click here \u00a0 Quadrant 1: Increase Customer Base Overall Goal: Increase the number of your customers by 15%-20% per year \u00a0 Quadrant 1 Sales is what most companies &#8230; <a title=\"Increasing Your Customer Base (Quadrant 1)\" class=\"read-more\" href=\"http:\/\/somametrics.com\/clone\/increase-customer-base\/\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[30,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increasing Your Customer Base (Quadrant 1) - SOMAmetrics<\/title>\n<meta name=\"description\" content=\"Quadrant 3 Sales is what most companies think of when they talk about revenue growth\u2014increasing their customer base by adding new customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/somametrics.com\/clone\/increase-customer-base\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increasing Your Customer 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