{"id":3602,"date":"2011-06-17T00:18:31","date_gmt":"2011-06-17T00:18:31","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?p=382"},"modified":"2020-03-03T00:25:12","modified_gmt":"2020-03-03T00:25:12","slug":"ceo-alert","status":"publish","type":"post","link":"http:\/\/somametrics.com\/clone\/ceo-alert\/","title":{"rendered":"CEO Alert! Your Message- Does It Resonate?"},"content":{"rendered":"

Everyone Needs Our Solution, right?<\/strong><\/h3>\n

You have a great product, solution or service. You\u2019ve had a bit of traction with your target market and now you are ready to launch a full scale campaign which should rev up your sales engine. You launch your campaign and \u201cnadda\u201d. No leads or website hits happen. You were expecting, if not an avalanche of leads, at least a strong flow. But your marketing-mix isn\u2019t attracting prospects to your website or generating leads for your Sales team. What\u2019s the problem?<\/p>\n

What Mom Told Us about the Word Assume<\/strong><\/h3>\n

Over the past 20 years, the SOMAmetrics Sales Optimization team has worked with 100 Software and SaaS companies to improve our client\u2019s Marketing and Sales processes, implement Marketing and Sales Best Practices and increase revenue. Nearly all of the 100 companies, we helped, had an issue with their message. Nearly all of these companies assumed that they knew what would resonate with their target prospects. They had created the best service, product or solution and knew that they could effectively communicate the efficacy of the service, product or solution to their prospect base. They were wrong. In every case, the assumptions were made in a black hole. The assumptions were made by individuals at these companies and tested on customers who had already made a purchase. The \u201cearly purchasers\u201d were not technology adverse and had some need that could be filled by the solution. For the greater market, the more conservative buyers, the assumptions were wrong. If companies could stay in business based on a few \u201crisk-adverse\u201d and technology-savvy buyers, they would all be making money hand-over-fist and wouldn\u2019t need support from Consulting Practices like SOMAmetrics.<\/p>\n

Ask and it is Given<\/strong><\/h3>\n

If you aren\u2019t getting leads or if your prospects aren\u2019t lingering on your site, you may have a problem with your message. If your message doesn\u2019t resonate with prospects, your:<\/p>\n