{"id":2178,"date":"2014-01-11T16:08:02","date_gmt":"2014-01-11T16:08:02","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?p=2178"},"modified":"2020-03-02T23:32:48","modified_gmt":"2020-03-02T23:32:48","slug":"is-your-company-complacent","status":"publish","type":"post","link":"http:\/\/somametrics.com\/clone\/is-your-company-complacent\/","title":{"rendered":"Is Your Company Complacent?"},"content":{"rendered":"<p>Over the past 20 years, my main focus has been to turn around lack luster sales and marketing organizations. I have done so over 50 times, and one of the most common phrases I hear from clients is: \u201cIt is what it is!\u201d<\/p>\n<p>I have found that when clients use that statement they are saying one or more of the following:<\/p>\n<ul>\n<li>They have no control over the current situation and don\u2019t see how things will change.<\/li>\n<li>Their situation is too difficult to change and they don\u2019t want to spend the time, energy or resources required to make improvements.<\/li>\n<li>The organization is very political and \u201crocking the boat\u201d is not an option.<\/li>\n<\/ul>\n<p>In short, the company or team has become complacent. Complacency leads to stagnation. That\u2019s when I\u2019m brought in, to figure out what is happening and to get the team back on track.<\/p>\n<p>Complacency is like a cancer: it can hit fast and without warning. Morale tends to tank and numbers and goals are missed.<\/p>\n<p>Here is what I recommend to cure your company of the complacency disease:<\/p>\n<ol>\n<li>Use a survey to ask your customers and your team how the company is performing\u00a0 in the following areas:<br \/>\n&#8211; Sales<br \/>\n&#8211; Marketing<br \/>\n&#8211; Customer Service<br \/>\n&#8211; Innovation<\/li>\n<li>Compare the results of the two surveys to find issues and gaps.<\/li>\n<\/ol>\n<p>Be fearless.\u00a0 Use the survey to get to the heart of your company\u2019s complacency and lackluster results.\u00a0 Take the responses seriously.\u00a0 Make a plan for addressing the challenges, focusing on the most impactful issues first.<\/p>\n<p>When I am tasked with a turn-around situation, I survey every group and review every process that I believe to be important.\u00a0 I also get customers\u2019 perspectives. The information provides me a way to diagnose the problem and to find a cure.<\/p>\n<p>I recommend that these surveys are done quarterly.\u00a0 This is a great feedback mechanism and will provide valuable insights, as you turn your company from a complacent organization to a high performance organization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past 20 years, my main focus has been to turn around lack luster sales and marketing organizations. I have done so over 50 times, and one of the most common phrases I hear from clients is: \u201cIt is what it is!\u201d I have found that when clients use that statement they are saying &#8230; <a title=\"Is Your Company Complacent?\" class=\"read-more\" href=\"http:\/\/somametrics.com\/clone\/is-your-company-complacent\/\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your Company Complacent? SOMAmetrics<\/title>\n<meta name=\"description\" content=\"Complacent companies miss revenue targets. Stagnation prevents from getting back on track. 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