{"id":10890,"date":"2021-07-18T18:53:00","date_gmt":"2021-07-18T18:53:00","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?p=10890"},"modified":"2021-08-24T18:39:30","modified_gmt":"2021-08-24T18:39:30","slug":"the-elements-of-a-growth-marketing-stack","status":"publish","type":"post","link":"http:\/\/somametrics.com\/clone\/the-elements-of-a-growth-marketing-stack\/","title":{"rendered":"The Elements of a Growth Marketing Stack"},"content":{"rendered":"\n

The Growth Marketing Stack<\/h1>\n\n\n\n

With so many tools to choose from for your marketing stack, creating an effective growth marketing strategy might seem daunting. It takes a lot of research and resources to build a strategy that will deliver revenue growth for your company. To make it simple for you, we\u2019ve provided an overview of the six essential elements of a growth marketing stack below.<\/p>\n\n\n\n

Website & SEO<\/h2>\n\n\n\n

Your website provides users with a window into your company. As they browse your website, potential buyers should find everything they need to know about your company and what you have to offer. This might seem obvious, but it\u2019s important\u2014your website is the foundation of your company\u2019s marketing efforts. It is essential to make your website informative, user-friendly, and visible to attract more customers.<\/p>\n\n\n\n


Search engine optimization (SEO) is how you increase your website\u2019s visibility. SEO is the process of optimizing your website<\/a> so it ranks higher on the results page of any relevant search query. Because most online traffic starts with a search on a search engine, companies must use SEO to ensure that their websites rank highly. A crucial element of SEO is high-quality content\u2014which brings us to our next point.<\/p>\n\n\n\n

Blogs<\/h2>\n\n\n\n

Blogs are like free samples\u2014a quick, bite-sized preview of what you could receive from an establishment as a paying customer. A key feature of any successful blog is accessibility, both in terms of content and online visibility. Potential customers must be able to find and understand your blogs for them to be effective.<\/p>\n\n\n\n

Blogs are an excellent tool for brand-building. With each blog you post, you create a new indexed page on your website that can be ranked using search engine algorithms<\/a>. This increases the relevancy of your website, while also providing more informative content to a broader range of audiences. <\/p>\n\n\n\n

Email Marketing<\/h2>\n\n\n\n

Newsletters, product announcements, blog postings\u2014these are just a few examples of content you can share in your email marketing campaigns. The goal of email marketing is to nurture prospects and gradually convert them into leads that are ready to start a conversation with sales, also known as Conversation Ready Leads (CRLs).<\/p>\n\n\n\n

To reach this goal, you must ensure that your emails are highly relevant and personalized to the needs of each recipient. Remember that your email marketing content goes directly into your potential customers\u2019 inboxes, right alongside work memos and other important information. Make sure it is useful, concise, and visually appealing<\/a>. Potential customers should be rewarded with information upon opening your emails\u2014this is what will convince readers to seriously consider contacting sales.<\/p>\n\n\n\n

Social Media Marketing<\/h2>\n\n\n\n

Social media is not only for B2C marketing campaigns, and that\u2019s not just because the lines between B2C and B2B are blurring. Like everyone else, B2B buyers make decisions based on a variety of factors<\/a>, including their personal experiences, goals, and preferences. Buyers care about the human element of the company they\u2019re buying from. <\/p>\n\n\n\n

Social media<\/a> is your opportunity to make genuine connections with your audience. Through your posts, you can show what your company prioritizes, what makes you stand out from the competition, and how you relate to the individuals in your audience. This element of humanization is important to any marketing campaign today.<\/p>\n\n\n\n

Search Engine Marketing<\/h2>\n\n\n\n

Search engines are the go-to resource for anyone looking for information online\u2014but how do you ensure that users can find your company through these platforms? Search engine marketing (SEM)<\/a> is one way that companies can use paid advertising to ensure that their business ranks highly on search engine results pages. These ads are displayed based on the keyword a company has chosen.<\/p>\n\n\n\n

SEM puts your ad at the top of the search engine results page, guaranteed. The keyword-based approach ensures that buyers will find your product as they\u2019re searching for solutions. This is one effective way to increase your brand\u2019s online visibility.<\/p>\n\n\n\n

Display Ad Marketing<\/h2>\n\n\n\n

Display ads are another form of paid advertising that targets specific demographics of users, often based on factors like their identities or their interests. Display ads<\/a> use images, videos, or text elements to advertise a product on third-party websites, wherever the user happens to be browsing.<\/p>\n\n\n\n

Display ads are an important tool in any growth marketing stack because they can quickly and effectively convey a brand\u2019s message, which increases brand awareness in the long term. However, companies should use this strategy thoughtfully. Some display ads can be disruptive enough to negatively impact the user\u2019s online experience. When used with thoughtful intention, they are an effective brand-building tool that will familiarize users in your target demographic with your company. <\/p>\n\n\n\n

Next Steps<\/h1>\n\n\n\n

The tools we described above are just one part of a complete growth marketing strategy. To implement them effectively, you must have a strategy in place to provide a solid foundation for success. This is what your in-house marketing team should focus on\u2014developing and fine-tuning a growth marketing strategy that works.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Growth Marketing Stack With so many tools to choose from for your marketing stack, creating an effective growth marketing strategy might seem daunting. It takes a lot of research and resources to build a strategy that will deliver revenue growth for your company. To make it simple for you, we\u2019ve provided an overview of … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":11052,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[49],"tags":[],"yoast_head":"\nThe Elements of a Growth Marketing Stack - SOMAmetrics<\/title>\n<meta name=\"description\" content=\"With so many tools to choose from for your marketing stack, creating an effective growth marketing strategy might seem daunting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/somametrics.com\/clone\/the-elements-of-a-growth-marketing-stack\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Elements of a Growth Marketing Stack - SOMAmetrics\" \/>\n<meta property=\"og:description\" content=\"With so many tools to choose from for your marketing stack, creating an effective growth marketing strategy might seem daunting.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/somametrics.com\/clone\/the-elements-of-a-growth-marketing-stack\/\" \/>\n<meta property=\"og:site_name\" content=\"SOMAmetrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SOMAmetrics\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-18T18:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T18:39:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/05\/growth-marketing-strategy-1-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1312\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@eskidt\" \/>\n<meta name=\"twitter:site\" content=\"@eskidt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eskinder Assefa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\",\"name\":\"SOMAMetrics\",\"url\":\"http:\/\/somametrics.com\/clone\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SOMAmetrics\/\",\"https:\/\/www.linkedin.com\/company\/somametrics?trk=ppro_cprof\",\"https:\/\/twitter.com\/eskidt\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/somametrics.com\/clone\/#logo\",\"inLanguage\":\"en\",\"url\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png\",\"contentUrl\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png\",\"width\":1605,\"height\":226,\"caption\":\"SOMAMetrics\"},\"image\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/somametrics.com\/clone\/#website\",\"url\":\"http:\/\/somametrics.com\/clone\/\",\"name\":\"SOMAmetrics\",\"description\":\"Drive Predictable Revenue Growth\",\"publisher\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/somametrics.com\/clone\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/somametrics.com\/clone\/the-elements-of-a-growth-marketing-stack\/#primaryimage\",\"inLanguage\":\"en\",\"url\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/05\/growth-marketing-strategy-1-1-scaled.jpg\",\"contentUrl\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/05\/growth-marketing-strategy-1-1-scaled.jpg\",\"width\":2048,\"height\":1312},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/somametrics.com\/clone\/the-elements-of-a-growth-marketing-stack\/#webpage\",\"url\":\"http:\/\/somametrics.com\/clone\/the-elements-of-a-growth-marketing-stack\/\",\"name\":\"The Elements of a Growth Marketing Stack - 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