{"id":10887,"date":"2021-07-15T18:44:00","date_gmt":"2021-07-15T18:44:00","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?p=10887"},"modified":"2021-07-20T17:15:37","modified_gmt":"2021-07-20T17:15:37","slug":"how-to-win-over-millennial-buyers","status":"publish","type":"post","link":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/","title":{"rendered":"How to Win Over Millennial Buyers"},"content":{"rendered":"\n

Millennials: A Brief Overview<\/h2>\n\n\n\n

Millennials<\/a> are the largest generation in the workforce today. To successfully market to this generation of B2B buyers, we have to get to know them.<\/p>\n\n\n\n

Like any generation, they have their own specific attributes that distinguish them from earlier cohorts. For example, younger millennials were the first to grow up with access to the internet. Additionally, scarce job opportunities during the Great Recession negatively impacted millennials\u2019 career trajectories<\/a> overall. On average, they are more educated, slower to get married, and slower to form their own households compared to previous generations. <\/p>\n\n\n\n

In the past, the word \u201cmillennial\u201d has been used to refer to any young person. But as the oldest millennials turn 40 this year, Generation Z has replaced them as the youngest cohort in the workforce. Millennials have more experience now\u2014they are increasingly responsible for high-level decision-making in the workplace<\/a>. With this in mind, it\u2019s time to adjust your marketing tactics to suit millennials\u2019 preferences if you haven\u2019t already.<\/p>\n\n\n\n

Millennial Buyers\u2019 Preferences By The Numbers<\/h2>\n\n\n\n

Most millennial buyers don\u2019t want to talk on the phone. Your sales call will probably be ignored, but don\u2019t take it personally\u2014voice calls are simply not millennials\u2019 preferred method of communication. Remember, they grew up with the internet and they\u2019re used to communicating through messaging apps.<\/p>\n\n\n\n

One survey reports that 73.4% of young US consumers would keep their messaging app<\/a> over their phone app on their smartphone if they had to choose. Another survey reports that 69% of millennial buyers prefer sales outreach via messaging apps\/social media<\/a>, and 52% prefer outreach over text. The lowest-ranked outreach option? Sales calls.<\/p>\n\n\n\n

For millennial buyers, the connectivity of the digital era is the foundation of virtually everything they do. According to one survey, 61% of their purchasing decisions are informed by user reviews<\/a>. The same survey also reported the top resources for buyers<\/a>, which included review sites, web search, and demos\/trials, in that order.<\/p>\n\n\n\n

These surveys provide numerical proof for the reality we intuitively understand\u2014millennial buyers want convenience and personalization from their buying experiences, just like B2C. The convergence between B2C and B2B practices is referred to as B2P (business to person) marketing<\/a>. The B2P paradigm acknowledges that buyers are individuals who bring their experiences and preferences to work with them. To successfully reach millennial buyers, marketers must address this new reality. <\/p>\n\n\n\n

How to Connect With Millennials<\/h2>\n\n\n\n

To market products to millennials, you have to connect with them on their terms. The old B2B marketing tactics<\/a>\u2014like sales calls and mass emails\u2014are ineffective at reaching this tech-savvy cohort. <\/p>\n\n\n\n

The statistics we provided above give you a good idea of how to start building a marketing strategy to reach millennials. Use social media to connect authentically with your buyers. If you haven\u2019t already, start prioritizing digital messaging over phone calls. Include relevant user reviews in your communications with potential buyers.<\/p>\n\n\n\n

Crucially, make sure anything you send your customers\u2014whether it\u2019s an email, a message, or anything else\u2014is tailored to their individual needs. 63% of millennial buyers report that a strong knowledge of their industry was a key factor differentiating the winning vendor<\/a> from the competition.<\/p>\n\n\n\n

From beginning to end, a streamlined buying experience<\/a> is essential to winning millennial buyers. This is only becoming more relevant as a result of the COVID-19 pandemic. Working from home, buyers can directly compare the ease of their B2C buying experience with the long, often convoluted process of B2B purchasing. To maximize your appeal to buyers\u2014especially millennial buyers\u2014you must streamline this journey however you can.<\/p>\n\n\n\n

These tips are just one part of a successful marketing strategy in today\u2019s world.<\/p>\n","protected":false},"excerpt":{"rendered":"

Millennials: A Brief Overview Millennials are the largest generation in the workforce today. To successfully market to this generation of B2B buyers, we have to get to know them. Like any generation, they have their own specific attributes that distinguish them from earlier cohorts. For example, younger millennials were the first to grow up with … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":10888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[30],"tags":[],"yoast_head":"\nHow to Win Over Millennial Buyers - SOMAmetrics<\/title>\n<meta name=\"description\" content=\"Millennials are the largest generation in the workforce today. To successfully market to this generation of B2B buyers, we have to get to know them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Win Over Millennial Buyers - SOMAmetrics\" \/>\n<meta property=\"og:description\" content=\"Millennials are the largest generation in the workforce today. To successfully market to this generation of B2B buyers, we have to get to know them.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/\" \/>\n<meta property=\"og:site_name\" content=\"SOMAmetrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SOMAmetrics\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-15T18:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-20T17:15:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/06\/millennial-buyers-marketing-tactics-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@eskidt\" \/>\n<meta name=\"twitter:site\" content=\"@eskidt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eskinder Assefa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\",\"name\":\"SOMAMetrics\",\"url\":\"http:\/\/somametrics.com\/clone\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SOMAmetrics\/\",\"https:\/\/www.linkedin.com\/company\/somametrics?trk=ppro_cprof\",\"https:\/\/twitter.com\/eskidt\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/somametrics.com\/clone\/#logo\",\"inLanguage\":\"en\",\"url\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png\",\"contentUrl\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png\",\"width\":1605,\"height\":226,\"caption\":\"SOMAMetrics\"},\"image\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/somametrics.com\/clone\/#website\",\"url\":\"http:\/\/somametrics.com\/clone\/\",\"name\":\"SOMAmetrics\",\"description\":\"Drive Predictable Revenue Growth\",\"publisher\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/somametrics.com\/clone\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#primaryimage\",\"inLanguage\":\"en\",\"url\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/06\/millennial-buyers-marketing-tactics-scaled.jpg\",\"contentUrl\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/06\/millennial-buyers-marketing-tactics-scaled.jpg\",\"width\":2048,\"height\":1366},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#webpage\",\"url\":\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/\",\"name\":\"How to Win Over Millennial Buyers - SOMAmetrics\",\"isPartOf\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#primaryimage\"},\"datePublished\":\"2021-07-15T18:44:00+00:00\",\"dateModified\":\"2021-07-20T17:15:37+00:00\",\"description\":\"Millennials are the largest generation in the workforce today. To successfully market to this generation of B2B buyers, we have to get to know them.\",\"breadcrumb\":{\"@id\":\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/somametrics.com\/clone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Win Over Millennial Buyers\"}]},{\"@type\":\"Article\",\"@id\":\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#webpage\"},\"author\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#\/schema\/person\/1beec152a0f315ab8b4e347126626400\"},\"headline\":\"How to Win Over Millennial Buyers\",\"datePublished\":\"2021-07-15T18:44:00+00:00\",\"dateModified\":\"2021-07-20T17:15:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#webpage\"},\"wordCount\":628,\"publisher\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\"},\"image\":{\"@id\":\"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/06\/millennial-buyers-marketing-tactics-scaled.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/somametrics.com\/clone\/#\/schema\/person\/1beec152a0f315ab8b4e347126626400\",\"name\":\"Eskinder Assefa\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/somametrics.com\/clone\/#personlogo\",\"inLanguage\":\"en\",\"url\":\"http:\/\/1.gravatar.com\/avatar\/10679713263bfdc986cc9861393432ae?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/1.gravatar.com\/avatar\/10679713263bfdc986cc9861393432ae?s=96&d=mm&r=g\",\"caption\":\"Eskinder Assefa\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Win Over Millennial Buyers - SOMAmetrics","description":"Millennials are the largest generation in the workforce today. To successfully market to this generation of B2B buyers, we have to get to know them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/","og_locale":"en_US","og_type":"article","og_title":"How to Win Over Millennial Buyers - SOMAmetrics","og_description":"Millennials are the largest generation in the workforce today. To successfully market to this generation of B2B buyers, we have to get to know them.","og_url":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/","og_site_name":"SOMAmetrics","article_publisher":"https:\/\/www.facebook.com\/SOMAmetrics\/","article_published_time":"2021-07-15T18:44:00+00:00","article_modified_time":"2021-07-20T17:15:37+00:00","og_image":[{"width":2048,"height":1366,"url":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/06\/millennial-buyers-marketing-tactics-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@eskidt","twitter_site":"@eskidt","twitter_misc":{"Written by":"Eskinder Assefa","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"http:\/\/somametrics.com\/clone\/#organization","name":"SOMAMetrics","url":"http:\/\/somametrics.com\/clone\/","sameAs":["https:\/\/www.facebook.com\/SOMAmetrics\/","https:\/\/www.linkedin.com\/company\/somametrics?trk=ppro_cprof","https:\/\/twitter.com\/eskidt"],"logo":{"@type":"ImageObject","@id":"http:\/\/somametrics.com\/clone\/#logo","inLanguage":"en","url":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png","contentUrl":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png","width":1605,"height":226,"caption":"SOMAMetrics"},"image":{"@id":"http:\/\/somametrics.com\/clone\/#logo"}},{"@type":"WebSite","@id":"http:\/\/somametrics.com\/clone\/#website","url":"http:\/\/somametrics.com\/clone\/","name":"SOMAmetrics","description":"Drive Predictable Revenue Growth","publisher":{"@id":"http:\/\/somametrics.com\/clone\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/somametrics.com\/clone\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"ImageObject","@id":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#primaryimage","inLanguage":"en","url":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/06\/millennial-buyers-marketing-tactics-scaled.jpg","contentUrl":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/06\/millennial-buyers-marketing-tactics-scaled.jpg","width":2048,"height":1366},{"@type":"WebPage","@id":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#webpage","url":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/","name":"How to Win Over Millennial Buyers - SOMAmetrics","isPartOf":{"@id":"http:\/\/somametrics.com\/clone\/#website"},"primaryImageOfPage":{"@id":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#primaryimage"},"datePublished":"2021-07-15T18:44:00+00:00","dateModified":"2021-07-20T17:15:37+00:00","description":"Millennials are the largest generation in the workforce today. To successfully market to this generation of B2B buyers, we have to get to know them.","breadcrumb":{"@id":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/somametrics.com\/clone\/"},{"@type":"ListItem","position":2,"name":"How to Win Over Millennial Buyers"}]},{"@type":"Article","@id":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#article","isPartOf":{"@id":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#webpage"},"author":{"@id":"http:\/\/somametrics.com\/clone\/#\/schema\/person\/1beec152a0f315ab8b4e347126626400"},"headline":"How to Win Over Millennial Buyers","datePublished":"2021-07-15T18:44:00+00:00","dateModified":"2021-07-20T17:15:37+00:00","mainEntityOfPage":{"@id":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#webpage"},"wordCount":628,"publisher":{"@id":"http:\/\/somametrics.com\/clone\/#organization"},"image":{"@id":"http:\/\/somametrics.com\/clone\/how-to-win-over-millennial-buyers\/#primaryimage"},"thumbnailUrl":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/06\/millennial-buyers-marketing-tactics-scaled.jpg","articleSection":["Marketing"],"inLanguage":"en"},{"@type":"Person","@id":"http:\/\/somametrics.com\/clone\/#\/schema\/person\/1beec152a0f315ab8b4e347126626400","name":"Eskinder Assefa","image":{"@type":"ImageObject","@id":"http:\/\/somametrics.com\/clone\/#personlogo","inLanguage":"en","url":"http:\/\/1.gravatar.com\/avatar\/10679713263bfdc986cc9861393432ae?s=96&d=mm&r=g","contentUrl":"http:\/\/1.gravatar.com\/avatar\/10679713263bfdc986cc9861393432ae?s=96&d=mm&r=g","caption":"Eskinder Assefa"}}]}},"_links":{"self":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/posts\/10887"}],"collection":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/comments?post=10887"}],"version-history":[{"count":1,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/posts\/10887\/revisions"}],"predecessor-version":[{"id":10889,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/posts\/10887\/revisions\/10889"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/media\/10888"}],"wp:attachment":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/media?parent=10887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/categories?post=10887"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/tags?post=10887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}