{"id":7940,"date":"2019-11-21T22:05:08","date_gmt":"2019-11-21T22:05:08","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?page_id=7940"},"modified":"2019-11-25T19:53:42","modified_gmt":"2019-11-25T19:53:42","slug":"search-engine-optimization","status":"publish","type":"page","link":"http:\/\/somametrics.com\/clone\/search-engine-optimization\/","title":{"rendered":"Search Engine Optimization"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

SEARCH ENGINE OPTIMIZATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Inbound leads\u2014potential leads that come to your website as a result of search\u2014are a great source of potential business. First of all, they are searching for a solution because they have a need, and are therefore, already further along in the buyer\u2019s journey. Furthermore, they are probably the most inexpensive way to generate leads since you have no per lead cost.<\/strong><\/p>

Search Engine Optimization (SEO)<\/strong> is critical to quality lead development in that it:<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t

\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t

Increases overall web traffic<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t

\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t

Provides insight into which pages are the most important from a conversion point of view so you can optimize these pages<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t

\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t

Help you identify which types of visitors are the most likely to convert<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t

\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t

Enables you to spend your online advertising money optimally<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

SEO is Part of Your Digital Marketing and Selling Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Search Engine Optimization (SEO) has historically been regarded as a qualitative process, where employees with web design backgrounds try to use their best judgement to understand a user\u2019s flow through a website and see ways to maximize a website\u2019s Key Performance Indicators (KPI). Additionally, SEO was always considered an afterthought, usually a process implemented after the full development of a website.<\/p>

However, SEO is a deeply integrated process that needs to be proactively implemented to ensure a more efficient and quantitatively driven website development. With the advent of Google\u2019s ever-changing Keyword Ranking algorithm, it is necessary that businesses that drive significant e-business growth continually review their SEO strategies and make necessary adjustments.<\/p>

There are 3 key parts to a well-constructed SEO management:<\/p>

  1. Identifying site bottlenecks (i.e. slow loading speeds, lack of site interconnectivity, overloaded backends, etc.) through extensive analysis<\/li>
  2. Umplementing a round of changes\/edits,<\/li>
  3. Quantitatively measuring the change in user design & SEO and repeating the testing process to move towards higher and higher ranking.<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tClick Here for Step 1<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    SEARCH ENGINE OPTIMIZATION Inbound leads\u2014potential leads that come to your website as a result of search\u2014are a great source of potential business. First of all, they are searching for a solution because they have a need, and are therefore, already further along in the buyer\u2019s journey. Furthermore, they are probably the most inexpensive way to … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"generate_page_header":""},"yoast_head":"\nSearch Engine Optimization - SOMAmetrics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/somametrics.com\/clone\/search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Optimization - SOMAmetrics\" \/>\n<meta property=\"og:description\" content=\"SEARCH ENGINE OPTIMIZATION Inbound leads\u2014potential leads that come to your website as a result of search\u2014are a great source of potential business. First of all, they are searching for a solution because they have a need, and are therefore, already further along in the buyer\u2019s journey. Furthermore, they are probably the most inexpensive way to ... Read more\" \/>\n<meta property=\"og:url\" content=\"http:\/\/somametrics.com\/clone\/search-engine-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"SOMAmetrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SOMAmetrics\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-25T19:53:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:site\" content=\"@eskidt\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\",\"name\":\"SOMAMetrics\",\"url\":\"http:\/\/somametrics.com\/clone\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SOMAmetrics\/\",\"https:\/\/www.linkedin.com\/company\/somametrics?trk=ppro_cprof\",\"https:\/\/twitter.com\/eskidt\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/somametrics.com\/clone\/#logo\",\"inLanguage\":\"en\",\"url\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png\",\"contentUrl\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png\",\"width\":1605,\"height\":226,\"caption\":\"SOMAMetrics\"},\"image\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/somametrics.com\/clone\/#website\",\"url\":\"http:\/\/somametrics.com\/clone\/\",\"name\":\"SOMAmetrics\",\"description\":\"Drive Predictable Revenue Growth\",\"publisher\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/somametrics.com\/clone\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/somametrics.com\/clone\/search-engine-optimization\/#webpage\",\"url\":\"http:\/\/somametrics.com\/clone\/search-engine-optimization\/\",\"name\":\"Search Engine Optimization - SOMAmetrics\",\"isPartOf\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#website\"},\"datePublished\":\"2019-11-21T22:05:08+00:00\",\"dateModified\":\"2019-11-25T19:53:42+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/somametrics.com\/clone\/search-engine-optimization\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/somametrics.com\/clone\/search-engine-optimization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/somametrics.com\/clone\/search-engine-optimization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/somametrics.com\/clone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Engine Optimization\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Engine Optimization - SOMAmetrics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/somametrics.com\/clone\/search-engine-optimization\/","og_locale":"en_US","og_type":"article","og_title":"Search Engine Optimization - SOMAmetrics","og_description":"SEARCH ENGINE OPTIMIZATION Inbound leads\u2014potential leads that come to your website as a result of search\u2014are a great source of potential business. First of all, they are searching for a solution because they have a need, and are therefore, already further along in the buyer\u2019s journey. Furthermore, they are probably the most inexpensive way to ... Read more","og_url":"http:\/\/somametrics.com\/clone\/search-engine-optimization\/","og_site_name":"SOMAmetrics","article_publisher":"https:\/\/www.facebook.com\/SOMAmetrics\/","article_modified_time":"2019-11-25T19:53:42+00:00","twitter_card":"summary","twitter_site":"@eskidt","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"http:\/\/somametrics.com\/clone\/#organization","name":"SOMAMetrics","url":"http:\/\/somametrics.com\/clone\/","sameAs":["https:\/\/www.facebook.com\/SOMAmetrics\/","https:\/\/www.linkedin.com\/company\/somametrics?trk=ppro_cprof","https:\/\/twitter.com\/eskidt"],"logo":{"@type":"ImageObject","@id":"http:\/\/somametrics.com\/clone\/#logo","inLanguage":"en","url":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png","contentUrl":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png","width":1605,"height":226,"caption":"SOMAMetrics"},"image":{"@id":"http:\/\/somametrics.com\/clone\/#logo"}},{"@type":"WebSite","@id":"http:\/\/somametrics.com\/clone\/#website","url":"http:\/\/somametrics.com\/clone\/","name":"SOMAmetrics","description":"Drive Predictable Revenue Growth","publisher":{"@id":"http:\/\/somametrics.com\/clone\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/somametrics.com\/clone\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"WebPage","@id":"http:\/\/somametrics.com\/clone\/search-engine-optimization\/#webpage","url":"http:\/\/somametrics.com\/clone\/search-engine-optimization\/","name":"Search Engine Optimization - SOMAmetrics","isPartOf":{"@id":"http:\/\/somametrics.com\/clone\/#website"},"datePublished":"2019-11-21T22:05:08+00:00","dateModified":"2019-11-25T19:53:42+00:00","breadcrumb":{"@id":"http:\/\/somametrics.com\/clone\/search-engine-optimization\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["http:\/\/somametrics.com\/clone\/search-engine-optimization\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/somametrics.com\/clone\/search-engine-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/somametrics.com\/clone\/"},{"@type":"ListItem","position":2,"name":"Search Engine Optimization"}]}]}},"_links":{"self":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages\/7940"}],"collection":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/comments?post=7940"}],"version-history":[{"count":5,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages\/7940\/revisions"}],"predecessor-version":[{"id":8027,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages\/7940\/revisions\/8027"}],"wp:attachment":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/media?parent=7940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}