{"id":12464,"date":"2021-10-14T20:09:54","date_gmt":"2021-10-14T20:09:54","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?page_id=12464"},"modified":"2022-03-09T11:58:29","modified_gmt":"2022-03-09T19:58:29","slug":"account-based-marketing","status":"publish","type":"page","link":"http:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/","title":{"rendered":"Account Based Marketing (ABM)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12464\" class=\"elementor elementor-12464\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-element elementor-element-b053d84 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"b053d84\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-651c06c elementor-column elementor-col-50 elementor-top-column\" data-id=\"651c06c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bd2649 elementor-widget elementor-widget-breadcrumbs\" data-id=\"9bd2649\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"http:\/\/somametrics.com\/clone\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e8f6d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"94e8f6d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Account Based Marketing (ABM)<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aea0c0 elementor-widget elementor-widget-text-editor\" data-id=\"0aea0c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">For B2B companies that sell complex, high-ticket items to enterprise accounts, Account Based Marketing (ABM) provides a <\/span><span style=\"font-weight: 400;\">disciplined, systematic approach to orchestrating customized communication across many stakeholders, increasing the likelihood of a win by as much as 80% over normal sales approaches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, ABM is very complex and difficult to execute correctly. It requires the alignment of goals, the commitments of sales and marketing, the careful selection of accounts and key roles, lots of customized and personalized content, and fully integrated tech stack for reliable reporting and insights.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f83316 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"2f83316\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/letsgetyoustarted\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Get You Started<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c4214 elementor-column elementor-col-50 elementor-top-column\" data-id=\"80c4214\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06ae635 elementor-widget elementor-widget-image\" data-id=\"06ae635\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"197\" height=\"172\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/10\/Frame-194.png\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-5edc779 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"5edc779\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-4036711 elementor-column elementor-col-33 elementor-top-column\" data-id=\"4036711\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd39038 elementor-view-default elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"dd39038\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"http:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/abm-ideal-customer-profile-development\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" height=\"100px\" width=\"100px\" fill=\"#2062a9\" x=\"0px\" y=\"0px\" viewBox=\"0 0 68 68\" style=\"enable-background:new 0 0 68 68;\" xml:space=\"preserve\"><style type=\"text\/css\">\n\t.st0{fill:#2062a9;}\n<\/style><g><g><g><path class=\"st0\" d=\"M21.1,19.5H8.6c-4.2,0-7.6,3.9-7.6,8.7v21.9c0,0.6,0.4,1,1,1h4.5v12.4C6.5,65.4,8,67,9.9,67h9.9     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d=\"M62,19.6H49.5c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1H62c0.6,0,1-0.4,1-1C63,20.1,62.5,19.6,62,19.6z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M49.5,30.2H57c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1h-7.5c-0.6,0-1,0.4-1,1C48.5,29.7,48.9,30.2,49.5,30.2z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M62,33.3H49.5c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1H62c0.6,0,1-0.4,1-1C63,33.7,62.5,33.3,62,33.3z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M49.5,43.8H57c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1h-7.5c-0.6,0-1,0.4-1,1C48.5,43.4,48.9,43.8,49.5,43.8z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M62,46.9H49.5c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1H62c0.6,0,1-0.4,1-1C63,47.4,62.5,46.9,62,46.9z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M49.5,57.5H57c0.6,0,1-0.4,1-1c0-0.6-0.4-1-1-1h-7.5c-0.6,0-1,0.4-1,1C48.5,57.1,48.9,57.5,49.5,57.5z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M62,60.6H49.5c-0.6,0-1,0.4-1,1c0,0.6,0.4,1,1,1H62c0.6,0,1-0.4,1-1C63,61,62.5,60.6,62,60.6z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/abm-ideal-customer-profile-development\/\">ABM Ideal Customer Profile Development<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">SOMAmetrics helps clients select their key roles within each account based on data analysis such as intent data, segment analysis, sales data analysis, and more.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f96114 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3f96114\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/abm-ideal-customer-profile-development\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fde00 elementor-column elementor-col-33 elementor-top-column\" data-id=\"e0fde00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element 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d=\"M29.9,40c-0.1,0.4,0.1,0.8,0.4,1c0.3,0.2,0.7,0.3,1.1,0.1l2.9-1.5l2.9,1.5c0.3,0.2,0.7,0.2,1.1-0.1     c0.3-0.2,0.5-0.6,0.4-1l-0.6-3.2l2.3-2.3c0.3-0.3,0.4-0.7,0.3-1c-0.1-0.4-0.4-0.6-0.8-0.7l-3.2-0.5l-1.5-2.9     c-0.3-0.7-1.5-0.7-1.8,0l-1.5,2.9l-3.2,0.5c-0.4,0.1-0.7,0.3-0.8,0.7c-0.1,0.4,0,0.8,0.3,1l2.3,2.3L29.9,40z M32.7,34.2     c0.3,0,0.6-0.3,0.8-0.5l0.8-1.6l0.8,1.6c0.1,0.3,0.4,0.5,0.8,0.5l1.8,0.3l-1.3,1.2c-0.2,0.2-0.3,0.6-0.3,0.9l0.3,1.8l-1.6-0.8     c-0.1-0.1-0.3-0.1-0.5-0.1c-0.2,0-0.3,0-0.5,0.1l-1.6,0.8l0.3-1.8c0.1-0.3-0.1-0.7-0.3-0.9L31,34.4L32.7,34.2z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M45.4,40c-0.1,0.4,0.1,0.8,0.4,1c0.3,0.2,0.7,0.3,1.1,0.1l2.9-1.5l2.9,1.5c0.3,0.2,0.7,0.1,1.1-0.1     c0.3-0.2,0.5-0.6,0.4-1l-0.6-3.2l2.3-2.3c0.3-0.3,0.4-0.7,0.3-1c-0.1-0.4-0.4-0.6-0.8-0.7l-3.2-0.5l-1.5-2.9     c-0.3-0.7-1.5-0.7-1.8,0l-1.5,2.9l-3.2,0.5c-0.4,0.1-0.7,0.3-0.8,0.7c-0.1,0.4,0,0.8,0.3,1l2.3,2.3L45.4,40z M48.2,34.2     c0.3,0,0.6-0.3,0.8-0.5l0.8-1.6l0.8,1.6c0.1,0.3,0.4,0.5,0.8,0.5l1.8,0.3l-1.3,1.2c-0.2,0.2-0.3,0.6-0.3,0.9l0.3,1.8l-1.6-0.8     c-0.3-0.2-0.6-0.2-0.9,0l-1.6,0.8l0.3-1.8c0.1-0.3-0.1-0.7-0.3-0.9l-1.3-1.2L48.2,34.2z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/persona-based-content-development\/\">Persona Based Content Development<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">Persona-based content comprehensively addresses the large number and variety of questions across an enterprise account, leading to higher win rates in the shortest time possible.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bbfbd elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"40bbfbd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/persona-based-content-development\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40af4e9 elementor-column elementor-col-33 elementor-top-column\" data-id=\"40af4e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4249f48 elementor-view-default elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"4249f48\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"http:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/abm-nurture-campaign-operations\/\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" height=\"100px\" width=\"100px\" fill=\"#2062a9\" x=\"0px\" y=\"0px\" viewBox=\"0 0 68 68\" style=\"enable-background:new 0 0 68 68;\" xml:space=\"preserve\"><style type=\"text\/css\">\n\t.st0{fill:#2062a9;}\n<\/style><g><g><g><path class=\"st0\" d=\"M35.2,14l-1,0c-10.6,0-17.5,5.8-20.4,17.2c-0.1,0.3-0.9,2.8,0.3,4.5c0.3,0.4,0.7,0.8,1.5,1.1l-5.2,9.4     c-0.2,0.3-0.2,0.7,0,1c0.2,0.3,0.5,0.5,0.9,0.5l4.9,0l-0.7,8.2c0,1.1,0.4,2.2,1.2,3c1,1,2.4,1.6,3.9,1.6c1,0,2.6-0.3,4.3-1.7V66     c0,0.6,0.4,1,1,1h19.1c0.6,0,1-0.4,1-1v-9.8c1.7-2.4,12.9-19.7,7.2-30.7C47,14,38.1,14,35.2,14z M44,55.4     c-0.1,0.2-0.2,0.4-0.2,0.6V65H26.7v-9c0-0.4-0.3-0.8-0.7-1c-0.4-0.1-0.9,0-1.1,0.4c-1.3,1.9-2.9,3-4.5,3c-0.9,0-1.8-0.4-2.4-1     c-0.4-0.5-0.7-1-0.6-1.5l0.8-9.2c0-0.3-0.1-0.6-0.3-0.8c-0.2-0.2-0.5-0.3-0.7-0.3l-4.3,0l5.1-9.2c0.2-0.3,0.2-0.7,0-1     c-0.2-0.3-0.5-0.5-0.9-0.5l-0.1,0c-0.9,0-1.2-0.3-1.2-0.4c-0.5-0.7-0.2-2.2,0-2.7c4.1-15.8,14.9-15.8,18.5-15.8l1,0     c2.6,0,10.5,0,16,10.5C56.7,37,44.1,55.2,44,55.4z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M31.6,6.1l1.7-1.7v6.7c0,0.6,0.4,1,1,1c0.6,0,1-0.4,1-1V4.4L37,6.1c0.4,0.4,1,0.4,1.4,0c0.4-0.4,0.4-1,0-1.4     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C50.1,18.9,50.8,18.9,51.2,18.5z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M11.6,17.1c0.6,0,1-0.4,1-1v-2.3l4.8,4.7c0.4,0.4,1,0.4,1.4,0c0.4-0.4,0.4-1,0-1.4L14,12.3l2.4,0     c0.6,0,1-0.5,1-1c0-0.5-0.5-1-1-1c0,0,0,0,0,0l-4.8,0h0h0c-0.2,0-0.5,0.1-0.7,0.3h0c-0.2,0.2-0.3,0.4-0.3,0.7v4.7     C10.6,16.6,11.1,17.1,11.6,17.1z\"><\/path><\/g><\/g><g><g><path class=\"st0\" d=\"M47.5,30.1h-2.2v-0.8c0-0.6-0.4-1-1-1h-7.7L24,22.3c-0.3-0.1-0.7-0.1-1,0.1c-0.3,0.2-0.5,0.5-0.5,0.8v19.6     c0,0.3,0.2,0.7,0.5,0.8c0.3,0.2,0.7,0.2,1,0.1l12.6-6.1h1.7l0.5,8.8c0,0.5,0.5,0.9,1,0.9h2.8c0.5,0,1-0.4,1-0.9l0.5-8.8h0.1     c0.6,0,1-0.4,1-1v-0.8h2.2c0.6,0,1-0.4,1-1v-3.7C48.5,30.6,48.1,30.1,47.5,30.1z M24.6,24.8L35.4,30v6l-10.8,5.2V24.8z      M37.4,30.4h5.9c0,5.4,0-0.8,0,5.3c-7.1,0-1.6,0-5.9,0V30.4z M41.7,45.5h-0.9l-0.4-7.8h1.8L41.7,45.5z M46.5,33.9h-1.2v-1.7h1.2     V33.9z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/abm-nurture-campaign-operations\/\">ABM Nurture Campaigns Operations<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">An ABM nurture campaign is the orchestration of email sequences, each targeting a specific persona with customized content with the goal of persuading each persona to meet with sales.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e461d7c elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e461d7c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/abm-nurture-campaign-operations\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-7281b0b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"7281b0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-341802a elementor-column elementor-col-50 elementor-top-column\" data-id=\"341802a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e38eed4 elementor-position-left elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"e38eed4\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon elementor-animation-\" >\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span >Why It is Critical<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">Business offerings tend to fall into one of two categories: high volume\/low complexity products or services and low volume\/high complexity products or services.<br><br>\n\nTraditional mass marketing was designed to market the first\u2014high volume\/low complexity products and services. Messaging doesn\u2019t need to be customized or personalized, simply target a group of potential customers and blast them with the same message over and over again until they buy.<br><br>\n\nObviously, this doesn\u2019t work very well today as people can block calls and texts, unsubscribe from emails, and otherwise reduce noise. Governments as well as device makers are now adding more and more privacy protection features and laws to protect individuals from unwanted mass marketing noise.<br><br>\n\nWhen it comes to complex offerings, mass marketing is even less effective since it is a sledge hammer where a scalpel is required. It requires orchestrating sales and marketing across a large number of key stakeholders, sometimes as many as 17 to 23 different stakeholders within a single enterprise account.<br><br>\n\nABM provides a powerful and effective strategy for providing highly customized and personalized information, based on the type of account and the role of the individual recipient, thereby better addressing their key concerns and needs, leading to more interest, engagement and eventual willingness to speak with Sales.<br><br>\n \nHowever, winning these large marquee accounts requires a great deal of effort, collaboration across teams and departments, senior management commitment, patience, and money. <br><br>\n\nSOMAmetrics has designed a package of services to help you manage the complexities of executing your ABM programs to achieve a higher success rate.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-element elementor-element-0aad2d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"0aad2d9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-5dd044e elementor-column elementor-col-100 elementor-inner-column\" data-id=\"5dd044e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44e5222 elementor-widget elementor-widget-heading\" data-id=\"44e5222\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why SOMAmetrics is Different?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85015a elementor-widget elementor-widget-text-editor\" data-id=\"c85015a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">SOMAmetrics\u2019 core business is generating high-quality B2B leads and converting these into Conversation Ready Leads that are well informed, have decision making power, and are ready to talk to your sales rep.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We specialize in engaging B2B decision makers, in our emails as well as in the digital content we develop. We utilize a fully-tested scientific approach to writing effective B2B emails for busy decision makers who receive hundreds of emails each day and have to make a decision in less than 1 second whether to open an email or not, and scan the entire email in under 3 seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t settle by putting your representation and first impression with prospective buyers into the hands of your junior BDRs.<\/span><\/p><p>Work with a seasoned B2B content marketing agency to provide your BDR and Sales teams the engagement tools they need to succeed and exceed their quota.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b93b21 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"7b93b21\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/letsgetyoustarted\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Get You Started<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcfc0e elementor-column elementor-col-50 elementor-top-column\" data-id=\"bbcfc0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-861c2e7 elementor-widget elementor-widget-heading\" data-id=\"861c2e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Case Studies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-element elementor-element-7642e29 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"7642e29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-387c699 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"387c699\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d993ab2 elementor-widget elementor-widget-image\" data-id=\"d993ab2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/increase-in-pipeline-development\/\">\n\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/noun_statistics_4207965.png\" class=\"elementor-animation-grow attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-853002c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"853002c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-b16d55d elementor-column elementor-col-100 elementor-inner-column\" data-id=\"b16d55d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-871d016 elementor-widget elementor-widget-heading\" data-id=\"871d016\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/somametrics.com\/clone\/increase-in-pipeline-development\/\">A 40% Increase in Pipeline Development in Four Months<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7007188 elementor-widget elementor-widget-text-editor\" data-id=\"7007188\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>How we transformed A Global Account Development Team into a high performance sales pipeline development star in four months.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a92ab elementor-widget elementor-widget-spacer\" data-id=\"75a92ab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-element elementor-element-72b2c74 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"72b2c74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-753666e elementor-column elementor-col-100 elementor-inner-column\" data-id=\"753666e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17c7b82 elementor-widget elementor-widget-image\" data-id=\"17c7b82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/selling-strategically-to-increase-sales-and-margins\/\">\n\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/noun_increase_4208365.png\" class=\"elementor-animation-grow attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-6c3ee41 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"6c3ee41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-78e85a0 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"78e85a0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-643294e elementor-widget elementor-widget-heading\" data-id=\"643294e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/somametrics.com\/clone\/selling-strategically-to-increase-sales-and-margins\/\">Selling Strategically to Increase Sales & Margins<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c216edb elementor-widget elementor-widget-text-editor\" data-id=\"c216edb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>How BHAG approach increased sales by 50% through improved sales operations,management, and targeting.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0b65d elementor-widget elementor-widget-spacer\" data-id=\"4a0b65d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-element elementor-element-994d5c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"994d5c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-20fa7be elementor-column elementor-col-100 elementor-inner-column\" data-id=\"20fa7be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a65e4a3 elementor-widget elementor-widget-image\" data-id=\"a65e4a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/transforming-a-sales-team\/\">\n\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/noun_rating_4203623.png\" class=\"elementor-animation-grow attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-4cff899 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"4cff899\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-1897b7e elementor-column elementor-col-100 elementor-inner-column\" data-id=\"1897b7e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-487cc83 elementor-widget elementor-widget-heading\" data-id=\"487cc83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/somametrics.com\/clone\/transforming-a-sales-team\/\">Transforming a Sales Team From Order Takers to New Business Generators<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba3bd3 elementor-widget elementor-widget-text-editor\" data-id=\"cba3bd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Sales Management Best Practices in Action.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Account Based Marketing (ABM) For B2B companies that sell complex, high-ticket items to enterprise accounts, Account Based Marketing (ABM) provides a disciplined, systematic approach to orchestrating customized communication across many stakeholders, increasing the likelihood of a win by as much as 80% over normal sales approaches. However, ABM is very complex and difficult to execute &#8230; <a title=\"Account Based Marketing (ABM)\" class=\"read-more\" href=\"http:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":12046,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"generate_page_header":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Account Based Marketing (ABM) - SOMAmetrics<\/title>\n<meta name=\"description\" content=\"Account Based Marketing provides a disciplined, systematic approach to orchestrating customized communication across many stakeholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somametrics.com\/clone\/our-solutions\/account-based-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Account Based Marketing (ABM) - 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