{"id":11853,"date":"2021-09-08T18:38:34","date_gmt":"2021-09-08T18:38:34","guid":{"rendered":"http:\/\/somametrics.com\/clone\/?page_id=11853"},"modified":"2021-10-19T18:00:48","modified_gmt":"2021-10-19T18:00:48","slug":"hubspot-implementation-best-practices","status":"publish","type":"page","link":"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/","title":{"rendered":"Case Study: HubSpot Implementation Best Practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11853\" class=\"elementor elementor-11853\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-element elementor-element-0224960 elementor-section-stretched elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default elementor-section elementor-top-section\" data-id=\"0224960\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-046732d elementor-column elementor-col-100 elementor-top-column\" data-id=\"046732d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-584d7eb elementor-widget elementor-widget-heading\" data-id=\"584d7eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">case study<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a506b5f elementor-widget elementor-widget-heading\" data-id=\"a506b5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/somametrics.com\/clone\/case-study-demand-generation\/\">HubSpot Implementation Best Practices<\/a><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a05d1 elementor-widget elementor-widget-text-editor\" data-id=\"70a05d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>How a company gained new sales opportunities from Improving data intelligence in HubSpot<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a9c1d elementor-widget elementor-widget-spacer\" data-id=\"f6a9c1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-93acff2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"93acff2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-04aa3c8 elementor-column elementor-col-100 elementor-top-column\" data-id=\"04aa3c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7887ae elementor-widget elementor-widget-heading\" data-id=\"e7887ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01d4b7c elementor-widget elementor-widget-heading\" data-id=\"01d4b7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">*The name of the company has been keep a secret at their request*\n\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47d188 elementor-widget elementor-widget-text-editor\" data-id=\"a47d188\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>The client is a $10 million tech company that sells a variety of utility apps aimed at Enterprise IT Organizations. Over the years, through its marketing and free trial efforts, it had collected many tens of thousands of contact records in its HubSpot database.<\/p><div>\u00a0<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-82fcf86 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"82fcf86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-10d1a7f elementor-column elementor-col-100 elementor-top-column\" data-id=\"10d1a7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-element elementor-element-ff7dfcd elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"ff7dfcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-ae88028 elementor-column elementor-col-50 elementor-inner-column\" data-id=\"ae88028\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-031070a elementor-widget elementor-widget-heading\" data-id=\"031070a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dyuqyrv elementor-widget elementor-widget-text-editor\" data-id=\"dyuqyrv\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Although the company had a fairly large database of contacts, it did not know the quality of the data. Most of the records contained email and first name only. This was primarily due to the company\u2019s policy of only asking these two data points in the hopes of getting as many people as possible to fill out its forms.<\/p>\n<p>As a result, most of its emails were untargeted&#8211;they mostly announced the next event the company was holding and invited everyone in their database to it.<\/p>\n<p>This practice resulted in high unsubscribe rates, including a couple of blacklistings, at which point, the CEO asked us to help.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-948aba3 elementor-column elementor-col-50 elementor-inner-column\" data-id=\"948aba3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a98b22 elementor-widget elementor-widget-image\" data-id=\"0a98b22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"167\" height=\"300\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/Business-graphics-03-167x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/Business-graphics-03-167x300.png 167w, http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/Business-graphics-03.png 474w\" sizes=\"(max-width: 167px) 100vw, 167px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-leurfoi elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"leurfoi\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-kyhsyil elementor-column elementor-col-100 elementor-top-column\" data-id=\"kyhsyil\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80fe841 elementor-widget elementor-widget-heading\" data-id=\"80fe841\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Did<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-xhnl3v7 elementor-widget elementor-widget-spacer\" data-id=\"xhnl3v7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f06ef99 elementor-widget elementor-widget-text-editor\" data-id=\"f06ef99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul><li>The first thing we did was to analyze the data they had in HubSpot.\u00a0<\/li><\/ul><p>We first removed all of the bounces to arrive at the emails that appear to be valid. We then ran these through an email validation process, which showed us that only 31% of the records included valid email addresses&#8211;the rest called what are known as \u201ccatch all\u201d addresses that company\u2019s deliberately make accessible to divert marketing emails to these unattended email addresses.<\/p><p>Next, we created workflow rules to segment the data, then exported into spreadsheets to analyze the accuracy of the rules. Based on what we saw, we divided the data into two groups: where we knew at least at a high level what role the contact played in his or her company (IT, customer support, sales, etc), and another group where we either had no idea at all or where we were so unsure we classified it as unknown. By far the largest was the second group.<\/p><h2>With that information, we proposed a new strategy to the client.<\/h2><h3><b>Step 1:<\/b> Build a library of high quality content consisting of both general purpose and very role specific content.<\/h3><h3><b>Step 2:<\/b> Enrich the contact database by offering this content to get more information from the recipient:\u00a0<\/h3><ul><li>First, send more general purpose high quality content to get the recipient fill out his or her title to get the asset<\/li><li>Use the title to enroll the contact into the right nurture program so we can progressively get more information such as company name, industry, size, and phone number<\/li><li>With each information we received, we tightened the nurture program so we could obtain more information so we would categorize our contact more accurately.\u00a0<\/li><\/ul><h3>Step 3: use the enriched data to conduct more focused marketing such as organize workshops and targeted webinars, enabling the sales team to interact with contacts in their specific product and geographic territories.<\/h3><p>\u00a0<\/p><p>At the same time, we ran Google Ad and Paid Social campaigns to increase the number of contacts. And as we were using the new progressive forms to acquire contact data, the new contacts were automatically and accurately enrolled into the right nurture campaigns.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-7e86834 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"7e86834\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-5ebb111 elementor-column elementor-col-100 elementor-top-column\" data-id=\"5ebb111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-866dbf4 elementor-widget elementor-widget-heading\" data-id=\"866dbf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-element elementor-element-ec77626 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"ec77626\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-81e19dd elementor-column elementor-col-100 elementor-inner-column\" data-id=\"81e19dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73703a3 elementor-widget elementor-widget-text-editor\" data-id=\"73703a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>We started with around 22,000 contacts with valid emails, of which only about 4,600 had titles that indicated their roles, and only a few hundred phone numbers.<\/p><p><span style=\"background-color: transparent;\">Four months later, the contact database had grown to over 28,000 records with about 9,400 contacts with titles and about 23% of these providing company names and phone numbers.<\/span><\/p><p><span style=\"background-color: transparent;\">Because we now know who they are and are sending them targeted messages, email open rates increased significantly from an average of around 5-6% to over 15% and <b>more importantly, click through rates went from around 0.7% to over 6%.<\/b><\/span><\/p><p><span style=\"background-color: transparent;\">Other metrics also grew significantly such as workshop and webinar registrations, call connects, and appointment setting.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-f1e89ec elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"f1e89ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-599acbb elementor-column elementor-col-100 elementor-top-column\" data-id=\"599acbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91103c7 elementor-widget elementor-widget-heading\" data-id=\"91103c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More Case Studies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-element elementor-element-2da3c83 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"2da3c83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-b42842c elementor-column elementor-col-25 elementor-inner-column\" data-id=\"b42842c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f46e88d elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"f46e88d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"http:\/\/somametrics.com\/clone\/salesforce-customization-to-drive-sales-and-account-growth\/\"><img width=\"300\" height=\"200\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/saleforce-customization-01.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"http:\/\/somametrics.com\/clone\/salesforce-customization-to-drive-sales-and-account-growth\/\">Salesforce Customization to Drive Sales and Account Growth<\/a><\/h3><p class=\"elementor-image-box-description\">How a healthware maker effectively implemented its sales strategy in Salesforce to accelerate sales growth<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b3ab6 elementor-column elementor-col-25 elementor-inner-column\" data-id=\"f7b3ab6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb6d417 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"bb6d417\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"http:\/\/somametrics.com\/clone\/integrating-salesforce-and-hubspot\/\"><img width=\"300\" height=\"200\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/integratinghubspot-01.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"http:\/\/somametrics.com\/clone\/integrating-salesforce-and-hubspot\/\">Integrating Salesforce & HubSpot<\/a><\/h3><p class=\"elementor-image-box-description\">Best Practices in Integrating Salesforce with Hubspot for more accurate lead-to-sales management.\n\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb64aa elementor-column elementor-col-25 elementor-inner-column\" data-id=\"5eb64aa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af244ac elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"af244ac\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"http:\/\/somametrics.com\/clone\/60-day-abm-success-story\/\"><img width=\"626\" height=\"417\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2020\/07\/CS_60DayABM.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2020\/07\/CS_60DayABM.png 626w, http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2020\/07\/CS_60DayABM-300x200.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"http:\/\/somametrics.com\/clone\/60-day-abm-success-story\/\">60 Day ABM Success Story resulting in 278% ROI<\/a><\/h3><p class=\"elementor-image-box-description\">B2B Sales have changed, forever. Find out what changed, why, and what you must do to continue to win in the era of the Digital Buyer.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-055a862 elementor-column elementor-col-25 elementor-inner-column\" data-id=\"055a862\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1750c55 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"1750c55\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"http:\/\/somametrics.com\/clone\/salesforce-rapid-prototyping-in-48hours\/\"><img width=\"300\" height=\"200\" src=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/rapidprototyping-01.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"http:\/\/somametrics.com\/clone\/salesforce-rapid-prototyping-in-48hours\/\">Salesforce Rapid Prototyping in 48 Hours<\/a><\/h3><p class=\"elementor-image-box-description\">How we enabled a client to decide if Salesforce was the right tool for them during their trial period.\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-e67735a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"e67735a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-c812136 elementor-column elementor-col-50 elementor-top-column\" data-id=\"c812136\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff73d0 elementor-widget elementor-widget-heading\" data-id=\"aff73d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get in Touch Today<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-567cd46 elementor-column elementor-col-50 elementor-top-column\" data-id=\"567cd46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4a0a63 elementor-widget elementor-widget-text-editor\" data-id=\"e4a0a63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Address:<\/strong>\u00a01847 Berkeley Way<\/p><p>Berkeley, CA 94703<\/p><p><strong>Business Hours:<\/strong>\u00a08:30a-6:00p M-F<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef70c11 elementor-widget elementor-widget-button\" data-id=\"ef70c11\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/somametrics.com\/clone\/letsgetyoustarted\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Get You Started<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>case study HubSpot Implementation Best Practices How a company gained new sales opportunities from Improving data intelligence in HubSpot Overview *The name of the company has been keep a secret at their request* The client is a $10 million tech company that sells a variety of utility apps aimed at Enterprise IT Organizations. Over the &#8230; <a title=\"Case Study: HubSpot Implementation Best Practices\" class=\"read-more\" href=\"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"generate_page_header":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: HubSpot Implementation Best Practices - SOMAmetrics<\/title>\n<meta name=\"description\" content=\"How a company implemented its goal of becoming a leading provider to the Medical Device Makers sector of the Healthcare industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: HubSpot Implementation Best Practices - SOMAmetrics\" \/>\n<meta property=\"og:description\" content=\"How a company implemented its goal of becoming a leading provider to the Medical Device Makers sector of the Healthcare industry.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"SOMAmetrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SOMAmetrics\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-19T18:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/Business-graphics-03-167x300.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:site\" content=\"@eskidt\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\",\"name\":\"SOMAMetrics\",\"url\":\"http:\/\/somametrics.com\/clone\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SOMAmetrics\/\",\"https:\/\/www.linkedin.com\/company\/somametrics?trk=ppro_cprof\",\"https:\/\/twitter.com\/eskidt\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/somametrics.com\/clone\/#logo\",\"inLanguage\":\"en\",\"url\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png\",\"contentUrl\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png\",\"width\":1605,\"height\":226,\"caption\":\"SOMAMetrics\"},\"image\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/somametrics.com\/clone\/#website\",\"url\":\"http:\/\/somametrics.com\/clone\/\",\"name\":\"SOMAmetrics\",\"description\":\"Drive Predictable Revenue Growth\",\"publisher\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/somametrics.com\/clone\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/#primaryimage\",\"inLanguage\":\"en\",\"url\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/Business-graphics-03.png\",\"contentUrl\":\"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/Business-graphics-03.png\",\"width\":474,\"height\":854},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/#webpage\",\"url\":\"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/\",\"name\":\"Case Study: HubSpot Implementation Best Practices - SOMAmetrics\",\"isPartOf\":{\"@id\":\"http:\/\/somametrics.com\/clone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/#primaryimage\"},\"datePublished\":\"2021-09-08T18:38:34+00:00\",\"dateModified\":\"2021-10-19T18:00:48+00:00\",\"description\":\"How a company implemented its goal of becoming a leading provider to the Medical Device Makers sector of the Healthcare industry.\",\"breadcrumb\":{\"@id\":\"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/somametrics.com\/clone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: HubSpot Implementation Best Practices\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: HubSpot Implementation Best Practices - SOMAmetrics","description":"How a company implemented its goal of becoming a leading provider to the Medical Device Makers sector of the Healthcare industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/","og_locale":"en_US","og_type":"article","og_title":"Case Study: HubSpot Implementation Best Practices - SOMAmetrics","og_description":"How a company implemented its goal of becoming a leading provider to the Medical Device Makers sector of the Healthcare industry.","og_url":"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/","og_site_name":"SOMAmetrics","article_publisher":"https:\/\/www.facebook.com\/SOMAmetrics\/","article_modified_time":"2021-10-19T18:00:48+00:00","og_image":[{"url":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/Business-graphics-03-167x300.png"}],"twitter_card":"summary","twitter_site":"@eskidt","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"http:\/\/somametrics.com\/clone\/#organization","name":"SOMAMetrics","url":"http:\/\/somametrics.com\/clone\/","sameAs":["https:\/\/www.facebook.com\/SOMAmetrics\/","https:\/\/www.linkedin.com\/company\/somametrics?trk=ppro_cprof","https:\/\/twitter.com\/eskidt"],"logo":{"@type":"ImageObject","@id":"http:\/\/somametrics.com\/clone\/#logo","inLanguage":"en","url":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png","contentUrl":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2018\/04\/SOMAmetrics-Logo.png","width":1605,"height":226,"caption":"SOMAMetrics"},"image":{"@id":"http:\/\/somametrics.com\/clone\/#logo"}},{"@type":"WebSite","@id":"http:\/\/somametrics.com\/clone\/#website","url":"http:\/\/somametrics.com\/clone\/","name":"SOMAmetrics","description":"Drive Predictable Revenue Growth","publisher":{"@id":"http:\/\/somametrics.com\/clone\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/somametrics.com\/clone\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"ImageObject","@id":"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/#primaryimage","inLanguage":"en","url":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/Business-graphics-03.png","contentUrl":"http:\/\/somametrics.com\/clone\/wp-content\/uploads\/2021\/09\/Business-graphics-03.png","width":474,"height":854},{"@type":"WebPage","@id":"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/#webpage","url":"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/","name":"Case Study: HubSpot Implementation Best Practices - SOMAmetrics","isPartOf":{"@id":"http:\/\/somametrics.com\/clone\/#website"},"primaryImageOfPage":{"@id":"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/#primaryimage"},"datePublished":"2021-09-08T18:38:34+00:00","dateModified":"2021-10-19T18:00:48+00:00","description":"How a company implemented its goal of becoming a leading provider to the Medical Device Makers sector of the Healthcare industry.","breadcrumb":{"@id":"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/somametrics.com\/clone\/hubspot-implementation-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/somametrics.com\/clone\/"},{"@type":"ListItem","position":2,"name":"Case Study: HubSpot Implementation Best Practices"}]}]}},"_links":{"self":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages\/11853"}],"collection":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/comments?post=11853"}],"version-history":[{"count":7,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages\/11853\/revisions"}],"predecessor-version":[{"id":12652,"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/pages\/11853\/revisions\/12652"}],"wp:attachment":[{"href":"http:\/\/somametrics.com\/clone\/wp-json\/wp\/v2\/media?parent=11853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}